>> i love beyonce. >> that's not a working telephone, is it? >> hello? >> empty shelves are all you'll find here at tower records. it's now out of business. ♪ ♪ ♪ ♪ ♪ ♪ ♪ ♪ ♪ ♪ three, two, one! >> this is a very special moment. the first performance at the mtv studios in the new millennium. please welcome no doubt! ♪ that's great it starts with an earthquake birds and snakes and aeroplanes ♪ ♪ lenny bruce is not afraid ♪ >> i'll always remember new year's eve 1999 going into y2k seeing no doubt on mtv playing "it's the end of the world as we know it" by r.e.m. ♪ it's the end of the world as we know it ♪ ♪ it's the end of the world as we know it ♪ ♪ i feel fine ♪ it was a very appropriately apocalyptic song for what turned out to be a very apocalyptic decade. >> happy new year! >> so we wake up, it's 2000, we're all alive, and we're still in the middle of teen pop mania. ♪ don't want to hear you ♪ ♪ ain't nothing but a heartache ♪ >> boy bands were selling so many albums. ♪ every little thing i do never seems es enough for you ♪ >> this is the biggest year in pop music history in terms of sales. >> britney, britney, britney! >> britney spears selling 1.3 million copies of "oops i did it again." in the first week. ♪ oops i did it again i played with your heart ♪ ♪ got lost in the game oh baby baby ♪ >> everybody's falling in love with boy bands and girl groups. but then justin timberlake leaves nsync. ♪ i want to rock your body ♪ >> with his debut album, j.t. established what his sound would be and it's instantly appealing to a pop audience and also an r&b audience. ♪ now it's your turn to cry ♪ ♪ cry me a river cry me a river ♪ >> you know, justin timberlake leaving nsync becomes the model for what can be done. ♪ yes ♪ ♪ it's your girl ♪ >> you talk about people who are always going to be bigger than their group, that was beyonce. >> you ready? >> she puts out a solo album in 2003. first single is "crazy in love." it's got this incredible sample. that catches your ear. beyonce hasn't opened her mouth yet, and you're already hooked on that song. ♪ i looked so deep in your eyes ♪ >> i remember being asked once, what do you think, christina or britney? i said, beyonce. ♪ got me looking so crazy right now ♪ >> "crazy in love." that's how it begins. it seemed like almost overnight she game a kind of icon. she became a deeply respected figure. >> beyonce! >> in the early 2000s the industry was so dominated by pop sensations and booming cd sales that they were totally oblivious to the new generation that didn't think music was something you had to pay for. >> using a pc to download music is one of the hottest of today's computer trends. that has the recording companies up in arms and heading to court. at the center of their dispute is a music sharing internet service known as napster. >> in the late '90s and early 2000s the music industry grew complacent. people had come to them and said, you have to start investing in the technology that comes after the compact disc. and they just refused to do it. >> some of rock 'n' roll's bad boys are picking a fight this morning with the internet site napster.com. >> the lawsuits began when metallica heard on the radio a song that they hadn't released yet. ♪ >> metallica was like, what? ♪ it's time i disappeared ♪ >> april 14th, metallica filed a lawsuit against napster for basically encouraging people to steal and trade our music illegally. >> we started this thing called exmetallicafans.org. we're asking the community to completely ban and boycott metallica. >> i'm glad you're an ex-metallica fan because i don't want you to be a fan of ours if that's your attitude. >> i can't speak for the other bands, but i embraced file sharing. >> if you have -- you know, you got it off napster -- >> our band was plucked out of obscurity and given a career because of napster. ♪ as for me i wish that i was anywhere with anyone ♪ ♪ take it out ♪ >> so suddenly, i had a platform for sharing my music, to the frustration of a label i was on. >> napster has built a multimillion-dollar business based on people copying files to millions and millions of people they don't know. >> there's a way the technology can be adapted to the benefit of all of the parties involved, the artists, the industry, and the users. >> napster should have been an early version of itunes. it's kind of a tragedy it didn't happen back then. >> today the u.s. court of appeals ruled napster is infringing on copyrighted music, in essence letting its users steal songs. >> the music label executives absolutely didn't want any kind of itunes-style distribution infrastructure that would fit with the internet, because they were terrified of unbundling the single from the album. so for a long time they've been able to take one hit song like "complicated." ♪ tell me why did you have to go and make things so complicated ♪ >> if that song comes out in the late '90s, it's going to move 20 million albums at $10 each. five or six years later, it's no longer going to move 20 million albums. it's going to move 20 million songs at 99 cents each. so you've just lost 90% of your revenue. >> cd sales have dropped almost one-quarter in just three years. that's an awful lot of lost business. >> labels absolutely didn't want this to happen, but ultimately they were powerless to stop it. psoriatic arthritis, made my joints stiff,... ...swollen, painful. emerge tremfyant®. tremfya® is approved to help reduce joint symptoms in adults with active psoriatic arthritis. some patients even felt less fatigued. serious allergic reactions may occur. tremfya® may increase your risk of infections and lower your ability to fight them. tell your doctor if you have an infection or symptoms or if you had a vaccine or plan to. emerge tremfyant® with tremfya®... ask you doctor about tremfya® today. it's believable, i suppose, that just about the time i'm becoming aware of hip-hop culture, it is literally coming of age. hip-hop has been around, i discover, for some 25 years now. and during that time it has not only established itself as america's most-popular popular music, it has altered our language. >> the oscar goes to -- ♪ it's hard out here for a pimp ♪ >> you know what? i think it just got a little easier out here for a pimp. >> we're seeing hip-hop seep into everything, right? it's in soda commercials. it's in soundtracks. it's being used as bumper music in sports. and fashion and shoes and everything. >> i've never done it with a machine. >> well, it's easy. so how do you do it? >> we in the hood. we like -- >> in that moment a lot of rappers were celebrating what they had accomplished. rappers like jermaine dupri, jay-z and ja rule were saying to the world, can you believe this? this is about survival and surviving racism in america, and we're going to share this with the world. ♪ uh-oh another episode ♪ ♪ to everybody that's living it up we say ♪ >> hip-hop's no longer sort of the bratty kid on the block, it's sort of the predominant music. and then what really takes it over the top is a young rapper from detroit. ♪ we're gonna have a problem here ♪ ♪ you act like you never seen a white person before ♪ >> in 2000 eminem puts out the marshall mathers lp, marshall mathers being eminem's real name. suddenly the biggest star in hip-hop is eminem, bar none. ♪ i'm the slim shady i'm the real slim shady ♪ ♪ all you other slim shadies are just imitating ♪ ♪ who's the real shady please stand up ♪ >> eminem came from a white working-class background, and those are the stories he told. it just put him on a different level, because he brought his own authenticity to the game. >> deejay, kick that shit. >> i saw "8 mile" in times square opening night and had to sit in front of the theater. it was one of the most satisfying movie experiences i've ever had. i mean, listen, on "lose yourself" when that thing comes through your speakers in a giant movie theater, that's a big moment. >> the oscar goes to eminem for "lose yourself." ♪ the music the moment ♪ you want it you better never let it go ♪ >> it's not quite "purple rain," but it was pretty damn good. ♪ this opportunity comes once in a lifetime ♪ ♪ you better lose yourself ♪ >> in the 2000s, rappers weren't content to be musicians. they had to be actors and producers and labor bosses themselves. so in the video for "in the club" the producers, dr. dre and eminem, have set up a laboratory. we see 50 cent doing his exercise routine and then it pans into this nightclub environment where he's chatting with models and drinking expensive champagne. so what they're really doing is perfecting the science of the club banger. ♪ you can find me in the club bottle full of bub ♪ ♪ mama i got what you need ♪ >> if you have kids now, you know, it's probably rap they're using to drive you up the wall. and the big star in rap now is 50 cent, or fitty cent. however you want to say it. >> your grandmother is absolutely getting down to "in da club." she's calling it "in the club," but she's getting down to it. i mean, that was everywhere. it was in a commercial. ♪ >> sounds like he's integrated his hit "in da club." extraordinary. >> one of the biggest differences between the '90s and 2000s in terms of hip-hop is this idea of business. >> 33-year-old jay-z is the reigning king of rap. he owns his own record label, clothing line, and movie production company, generating almost half a billion dollars a year in sales. ♪ allow me to reintroduce myself ♪ ♪ my name is hove ♪ ♪ h to the o-v ♪ ♪ i used to move slow plates by the oc ♪ >> with jay-z you're watching a hip-hop artist grow up from street tales to someone who has money, who has fame, who's traveling in very different circles now. ♪ piece of paper bearing my name ♪ ♪ got the hottest chick in the game wearing my chain ♪ ♪ that's right, hove ♪ >> even if he was rapping about some of the same things everybody was rapping about, street life, moving drugs, it was in such a unique way that he was almost inventing a new language. ♪ check chatter like a food inspector ♪ >> i really loved the "black album." for jay-z to be the first one to get rick rubin to produce in such a long time shows you how special jay is as an artist. >> i was thinking maybe we start a capella with -- "if you're having girl problems i feel bad for you son ♪ ♪ i got 99 problems with a bitch ain't one hit me ♪ >> yeah, that's money. >> rick rubin created so many classic hip-hop records. the beastie boys and run-dmc taking a break beat and mixing it with an ac/dc guitar stab. that's rick rubin 101. you know? ♪ i pull over to the side of the road ♪ ♪ i heard, son, do you know what i'm stopping you for ♪ ♪ because i'm young and i'm black and my hat's real low ♪ ♪ do i look like a mind reader sir i don't know ♪ >> what jay-z represented was the fact that you could actually have real longevity in hip-hop. for the longest time new york had been the center of the world in hip-hop. the south for the most part hasn't really made itself heard. that started to change in the 2000s. and you're getting outkast. and outkast is amazing. ♪ ♪ one two one two three ♪ >> outkast became rap's beatles in the 2000s because we found both, but particularly andre, becoming more obsessed with a kind of adventurous landscape of music. ♪ yeah i fake like i'm scared ♪ >> hip-hop knew about outkast. but then they come out with an album "speakerboxx" and the love below. and they have this song called "hey ya." ♪ one two three my baby don't mess around ♪ ♪ because she loves me so and i know for sure ♪ >> it's barely a hip-hop song, really. i'm not sure what it is. but it's got this kind of frothy '60s vibe. it sounds like something motown might have put out when they were doing their "sound of young america." ♪ hey ya ♪ ♪ hey ya ♪ next thing you know, everyone is singing this one line "shake it like a polaroid picture." ♪ shake it shake it shake it like a polaroid picture ♪ >> polaroid was the instant camera, and the picture came out, and for some strange reason as the image was forming people would do this. they would shake it. as if that was going to make it happen faster. so he says that line in the song, and suddenly everyone's doing that. you had this cultural moment that everybody feels they need to be part of. now you know you've really tapped into something, and that's what outkast is. >> if you're going to do anything, do it 100%. don't pull the thing out unless you're planning to bang. that's basically what i'm saying. joints can be 3-d printed. and there isn't one definition of what well feels like. there are millions. we're using our world to make your world a world of well. nyquil severe gives you powerful relief for your worst cold and flu symptoms, on sunday night and every night. nyquil severe. the nighttime, sniffling, sneezing, coughing, aching, stuffy head, best sleep with a cold, medicine. blendjet's holiday sale is on now for the #1 gift this holiday season, the blendjet 2 portable blender. it packs the power of a big blender on the go, and it crushes right through ice. just drop in your favorite ingredients, even frozen fruit, and make a smoothie any time, anywhere. blendjet cleans itself. just add a drop of soap, water, and blend. recharge quickly with any usb port. order now on blendjet.com and get our best deal ever! for your most brilliant smile, crest has you covered. 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[ cheers and applause ] >> they took on the establishment that wanted to own them. and they refused to knuckle under. >> i thought i'd say something brand-new and just say, just so you know, we're ashamed the president of the united states is from texas. [ cheers and applause ] >> we've asked artists for decades to be barometers of culture. and be voices of dissent. and in the wake of 9/11, it was just seen as a bridge too far. ♪ i waited till i saw the sun ♪ >> people wanted escapism at the time because there was a lot to escape. so we were listening to norah jones and jack johnson. ♪ da, da, da, da, da ♪ ♪ la, da, da, da, da, da ♪ and coldplay. ♪ >> when "yellow" came out, a lot of the hipster alternative kids were like, i love this, and i was one of them. ♪ your skin ♪ ♪ oh yeah it's beautiful ♪ ♪ turn eyes to something beautiful ♪ >> it felt great. it's like, here's radiohead and u2 put together in a pop-friendly package that's catchy rock music. ♪ i want to run through the halls of my high school ♪ ♪ i want to scream at the top of my lungs ♪ >> john mayer was this virtuosic guitar player that wrote these sentimental love songs. ♪ and if you want love we'll make it ♪ >> he was huge. ♪ swim in a deep sea of blankets ♪ ♪ your body's a wonderland ♪ ♪ i use my hands ♪ >> in the 2000s, rock itself becomes numb and weirdly apolitical for a time when the country was at war. >> post-9/11, some believe familiar music will sell well this holiday. ♪ and i've been wrong i've been down to the bottom of every bottle ♪ >> nickelback, they had bigger hits than anybody. >> everybody's welcome in the nickelback club. we've got a big club. ♪ yeah, yeah ♪ >> a lot of rock is not really doing what it used to do, and it's almost like it lost its will to fight. unless you're talking about green day. ♪ ♪ don't want to be an american idiot ♪ >> you can't undersell how shocking it was that the definitive statement on george bush's america came from green day. ♪ welcome to a new kind of tension all across the alien nation ♪ ♪ everything isn't meant to be okay ♪ >> it was kind of like a rock opera. you had to listen to it from front to back, because it told the entire story of what was going on in the decade. ♪ wake me up when september ends ♪ >> the fear of terrorism. the media. the wars. people being sent off to fight. ♪ here comes the rain again ♪ rock wasn't all that surprising in the 2000s. so when you got something like "american idiot" it was, wow, this is unexpected. this is shaking things up a little bit. ♪ wake me up when september ends ♪ i don't just play someone brainy on tv - i'm an actual neuroscientist. and i love the science behind neuriva plus. unlike ordinary memory supplements, neuriva plus fuels six key indicators of brain performance. more brain performance? yes, please! neuriva. think bigger. does sinus congestion and pressure make breathing feel impossible especially at night? try vicks sinex. unlike most sinus treatments, it provides instant relief that lasts up to 12 hours. its powerful decongestant targets congestion at the source, with a dual action formula that relieves nasal congestion and soothes sinus pressure by reducing swelling in the sinuses. for instant relief that lasts up to 12 hours, try vicks sinex. from vicks - trusted relief for over 125 years. 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well, it's the backpack-wearing dork like mark zuckerberg who becomes a billionaire. and kanye west is the music industry version of that. ♪ my greatest pain in life is i will never be able to see me perform ♪ ♪ so you are welcome to know a pleasure i will never have ♪ >> kanye was a rock star. but he also makes it safe for rappers to be vulnerable. >> it's positive rap. he's not cussing every other sentence and not talking about shooting people up. he's talking about real things. >> what kanye does is sort of bringing a new generation of hip-hop figures, and you can see the difference going forward. ♪ uh i said ♪ ♪ i said baby ♪ ♪ you my apex we could do it real big bigger than you ever done it ♪ >> drake took the kanye west blueprint. i'm going to bare my soul and my feelings on a record. ♪ best that i ever had best i ever had ♪ ♪ best i ever had ♪ >> it wasn't just hip-hop. r&b had been doing this for a long time in a really kind of personal way. ♪ these are my confessions ♪ ♪ just when i thought i said all i could say ♪ >> usher's "confessions" was deeply personal and relatable. he just laid it all out there. ♪ if i'm gonna tell it then i gotta tell it all ♪ >> he has the moves and the style, and i think that he is a big hope for people at that time, that like here's a brother that's really doing it. ♪ i think that you should let it burn ♪ >> we had trey songz and chris brown, usher. but the superstars of r&b are the women. absolutely. ♪ i keep on falling in and out of love with you ♪ >> alicia keys, uber talent. oh my god. sings, composes, and plays. she's the total package. ♪ no one no one no one can get in the way of what i'm feeling ♪ >> later, r&b becomes much more rhythmic, not written as flowing as the traditional r&b song. ♪ all the single ladies ♪ ♪ all the single ladies ♪ >> and beyonce understood better than anybody how to make r&b for a hip-hop generation. ♪ put your hands up up in the club ♪ >> i feel like everyone remembers where they were when they first saw the "single ladies" video. it was like, oh my god, how do i learn the dance? i can't learn it fast enough. >> pop it a little bit. >> pop it. okay. >> like stick it. ♪ if you like it then you should have put a ring on it ♪ ♪ oh oh oh oh oh oh ♪ >> she was a woman speaking for other women. and that was so welcome. ♪ one by one even two by two ♪ ♪ everybody in the club let me show you how we do ♪ >> rihanna comes along, and she's much more r&b than she is pop. she's got the sort of caribbean feel in her music. and there's something really fresh about her. ♪ a thief in the night come and grab you ♪ ♪ it can creep up inside you and consume you ♪ >> rihanna had this incredibly ambitious idea of what pop music was. ♪ and kept redefining herself as the edgiest, nastiest, most sophisticated pop star out there. ♪ it's raining more than ever know that we'll still have each other ♪ ♪ you can stand under my umbrella ♪ >> "umbrella." i don't think there's probably a person in the whole world that doesn't know that song and wasn't walking around going eh, eh, eh, for like months at a time. ♪ stand under my umbrella ella ella ♪ ♪ eh, eh, eh ♪ >> toward the end of the decade with artists like rihanna, the danceable riffs of hip-hop led into r&b and pop. and hip-hop became bigger and bigger and bigger. it became the top. new vicks convenience pack. dayquil severe for you... and daily vicks super c for me. vicks super c is a daily supplement with vitamin c and b vitamins to help energize and replenish. dayquil severe is a max strength daytime, coughing, power through your day, medicine. new from vicks. did you know that your fabrics trap more than just odors? they also trap bacteria. better get febreze fabric antimicrobial. its water-based formula penetrates fabrics to kill 99.9% of bacteria and it eliminates odors. spray it on your furniture, your rugs, your clothes wherever bacteria and odors hide. you can even sanitize your car seats! for a deeper clean and a freshness you'll love. try febreze fabric antimicrobial. through the '90s if you were a band from new york you could count on getting laughed out of the room pretty much anywhere else in the country. new york was just a place where rock 'n' roll was thought of as dead. >> in the 2000s, the predominant music generally is hip-hop. and that's the case in new york. no one's thinking about new york as a center for interesting rock music anymore. but after 9/11, you had all these bands who were kind of bubbling beneath the surface who start popping up, and it really starts with the strokes. ♪ last night she said i feel so down ♪ >> after 9/11, the city was burning. it was smoldering. ♪ sunlight ♪ >> vulnerability, anxiety. all this became how the country felt. we needed that sense of defiance, that hubristic sense of possibility and promise that young kids in bands can deliver. >> right now they're the most important band in the world for what they may inspire other people to do. ♪ last night ♪ >> much in the same way that nirvana was the spearhead for grunge in the '90s, the strokes really helped usher in a lot of other acts. ♪ she can't wait she can't wait ♪ ♪ she can't wait she can't wait ♪ >> the first ones to break after the strokes in terms of new york artists is interpol and yeah yeah yeahs. these are strange people. they're countercultural by nature. karen oh, she's this violent, swaggering rock boi. and this heartbroken teary rock grl. ♪ and "maps" is one of those tracks that launched a thousand young female singers in their bedroom somewhere. ♪ wait they don't love you like i love you wait they don't love you like i love you ♪ >> so you have this resurgence of rock, but you also have this resurgence of brooklyn and indie music. >> please welcome tv on the radio. ♪ >> tv on the radio, they were a multiethnic, multiracial band coming out of the brooklyn rock scene. you know, they were scholars of music. ♪ >> they made very proggy but also very punky rock that sounded like nothing else that had ever been done. ♪ ♪ daft punk is playing at my house, my house ♪ >> lcd sound system is maybe the most brooklyn band that has ever emerged from brooklyn. ♪ i'll show you the ropes ♪ >> they were a huge success partly because of james murphy's ability to make pristine electronic music that still had a soul in it. ♪ where are your friends tonight where are your friends tonight ♪ what you start to see is not a genre of music or a trend. it's a scene. ♪ >> and though they were not a new york band, arcade fire seemed connected spiritually to that moment. ♪ chill train wake up hold your mistake up ♪ >> arcade fire was this big anthemic rock band that made these songs you just wanted to holler along with. ♪ and to me it felt like the moment indie rock crossed over into something bigger. ♪ holiday oh holiday ♪ ♪ and the best one of the year ♪ it's the first time that you had indie bands soundtracking commercials for mainstream multinational products. in part because everyone is trying to figure out, how do i make money now that no one will pay for my albums? ♪ one two three take my hand and come with me because you look so fine that i really want to make you mine ♪ >> historically there had been some wariness about selling your music to advertisers. it was seen as selling out. in the 2000s, that totally disappeared. ♪ rock with me rock with me ♪ >> there's all these songs that became iconic primarily through their use in ipod commercials. ♪ one, two, three, four ♪ ♪ tell me what you're looking for ♪ >> now indie culture was cool and you could market yourself as part of this new global indie community. ♪ glamorous indie rock 'n' roll is what i want ♪ >> you get the killers or you get kings of leon. ♪ and of course the white stripes. ♪ they all step into the role of capital "r" rock star. ♪ a seven nation army couldn't hold me back ♪ >> people thought the strokes were going to save rock. you felt there was going to be a movement forward. and for a while, it worked. but ultimately it didn't really change the musical landscape. you could probably say the white stripes or arcade fire are the last really big rock band in the classical sense. ♪ and the strays coming for my blood tell me go back home ♪ >> so what happened? in the early 2000s, the electric guitar started to be replaced by the song sequencing software, and you started to see the future is not rock music. the groundbreaking artist who's going to completely change what we think good music sounds like is not going to be playing an electric guitar. liz, you nerd, cough if you're in here! shh! i took mucinex dm for my phlegmy cough. what about rob's dry cough? works on that too, and lasts 12 hours. 12 hours?! who studies that long? mucinex dm relieves wet and dry coughs. wondering what actually goes into your multi-vitamin? at new chapter its innovation organic ingredients and fermentation. fermentation? yes, formulated to help your body really truly absorb the natural goodness. new chapter. wellness well done are you one of the millions of americans who experience occasional bloating, gas or abdominal discomfort? taking align can help. align contains a quality probiotic to naturally help soothe digestive upsets 24/7. try align, the pros in digestive health. and join the align healthy gut team up and learn what millions of align users already know. how great a healthy gut can feel. sign up at alignprobiotics.com also try align dualbiotics gummies to help support digestive health. switching wireless carriers is easy with xfinity. just lean on our helpful switch squad to help you save with xfinity mobile. they can help break up with your current carrier for you and transfer your info to your new phone. giving you a fast and easy experience that can save you hundreds a year on your wireless bill. visit your nearest xfinity store and see how the switch squad can help you switch and save. get $200 off a new eligible 5g phone when you switch to xfinity mobile. talk with our helpful switch squad at your local xfinity store today. ♪ if we started the decade with boy bands, we end the decade with solo women ruling the pop world. and lady gaga is at the height of her power. ♪ poker face ♪ >> listening to something like "poker face" or "bad romance," you could tell she was a student of roxy music, she was a student of disco, she was a student of the drag balls. she was somebody who wanted to combine all those elements into really aggressive, hard-hitting pop music. ♪ your love is revenge you and me could write a bad romance ♪ >> suddenly it was no longer enough to wear a pretty gown on the red carpet. you had to make art. you had to make a statement. >> you asked me if my music was distracted by my sexuality. if i was a guy and i was sitting here with a cigarette in my hand, grabbing my crotch, talking about how i make music because i love fast cars and [ bleep ]ing girls, you'd call me a rock star. >> lady gaga is a female empowerment role model, and this is just the beginning of girls running the world. ♪ baby you're a firework ♪ ♪ come on let your colors burst ♪ >> we have katy perry, shakira, nicky minaj. you have taylor swift just coming into her own. ♪ walking the streets with you and your worn out jeans ♪ >> taylor swift is a songwriter. at an impossibly early age, she comes up with what might be the single of the decade, "you belong with me." ♪ if you could see that i'm the one who understands you ♪ >> and that just straps her career to a rocket. ♪ you belong with me, you belong with me ♪ >> we saw someone like taylor swift become a huge sensation because of her myspace page, posting her music on her page. and look where she is now. it's pretty incredible. >> by the end of that decade, artists would make their own music and put it up on myspace, and all the sudden you could have a career. >> in the internet age, it's become a do-it-yourself operation. hang your star on youtube and see how brightly it shines. ♪ ♪ cry me a river ♪ >> justin bieber was the first of the youtube kids. he was using the new tools of the internet to really do an end run around the traditional industry. ♪ and i was like baby baby baby oh ♪ ♪ like baby baby baby no ♪ >> the 2000s, the music industry was undergoing a massive shift with all of the technological change and the fact that the price of music had effectively been ground down to zero. >> i'm standing outside where i used to buy my cds, a store that is shuttered and shut down as you can tell, like so many music stores across the country. >> by the end of the decade, the music business was falling off a cliff. it seemed like all of it was gone, reduced to rubble. >> the shuttering this weekend of virgin's last two stores in manhattan and hollywood marks the death of a once-booming chain and another nail in the coffin of the music cd. >> by the mid-2000s, music labels realized that youtube, myspace, and file-sharing software was the way people were discovering new music. what do you do? you get all of the people you've heard online together in one act, and you charge $130 to see it. and this proved to be a very successful model. ♪ >> the one that really set it off was bonaroo and then coachella. >> so you came here from england for this? >> for the festival, yeah, man. why not? it's coachella. >> all of a sudden, that same generation that's discovering music peer to peer online wants to be somewhere in a field with that peer enjoying the live music experience. >> i've seen about 40 different bands. every type -- any type of music you could imagine. >> music festivals, there would always be this deejay tent. over the years, that tent kept getting bigger and bigger. ♪ >> the superstar deejays, diplo, david guetta, cascade, these guys are pulling in millions as headliners. ♪ >> hip-hop stars are becoming rock stars. deejays are becoming rock stars. >> crazy crowd, they're jumping up and down -- >> the only people who aren't becoming rock stars are rock stars. >> pop. ♪ >> the idea of just standing there and staring at someone on stage is a 20th century idea. whereas in the 21st century it's more interactive, more about us as an organism. >> come on. >> clap your hands. >> clap your hands. clap your hands. clap your hands. >> in the 2000s, we saw an industry that seemed like it would never change. we saw it be forced to change. ♪ i've got a feeling ♪ >> online distribution of music broke down the barriers of taste, and suddenly everyone was listening to everything. ♪ that tonight's gonna be a good good good night ♪ >> with the help of a computer, the past is just cool stuff you could discover. and that's what a whole generation of new musicmakers do. yes, the 2000s are the age of the machine. but that doesn't mean there's not a search for the soul inside the machine. ♪ a good good night ♪ ♪ tonight's the night let's hit it up ♪ ♪ i got my money hey let's put it up ♪ ♪ go out and smash it like oh my god ♪ ♪ let's kick it up ♪ ♪ ♪ ♪ ♪ ♪ . and a warm welcome to our viewers here in the united states and all around the world. i'm paula newton. ahead right here on "cnn newsroom," the new year is not loosening the pandemic's grip across the world. we'll look at whether south africa's experience can give us a clue as to when the omicron surge will peak. plus, we're live in the cnn weather center on the severe weather threatening millions of people right across the united states. plus, as russia continues its military buildup, president biden is expected to