Closure of Plant Protein Alliance of Alberta a hasty defunding decision Your Feedback Yes By Letter to the Editor on May 1, 2021. Editor: On April 20, the Plant Protein Alliance of Alberta (PPAA) announced it would be closing its doors due to the termination of financial support by the Government of Alberta. This represents a perplexing and sad turn of events. PPAA’s work to promote the diversification of Alberta’s agri-food economy represents a subject that is commonly recognized by government officials to be of a high level of priority. In its capacity as a member-based industry association, PPAA has been incredibly productive in building a network of members and tirelessly promoting the economic benefits of value-added processing in the agri-food sector, with an emphasis on the growing importance of plant proteins in food. PPAA actively supported its membership base, developed a quality newsletter, and held numerous high-level seminars, webinars, workshops and networking events, often attended by national and international leaders. It must be noted that this exceptional level of performance was achieved by a small, highly motivated management team working closely with a dedicated, professional volunteer board of directors coming from a wide range of prominent Alberta organizations. This productivity has been achieved with previous annual provincial support of $250,000, arguably a very good return on investment.Â