ALBANY, N.Y. â The Center for Economic Growth (CEG) and the Alliance for the Creative Economy (ACE) announced a new initiative on Tuesday morning designed to attract new residents and new talents to the Capital Region. The announcement, held online, unveiled the new brand that the Capital Region has been labeled with: CapNY. The branding work by ACE informs the CEG-lead talent attraction campaign that includes a new website and social media channels, along with social media placements targeted at young professionals. The idea to create a brand came from ACEâs early conversations among the regionâs creative and business communities and "the fact that the region does not have a way to talk about itself."