4th June 2021
Budweiser Brewing Group has announced a new partnership with the Mahou brand in the UK. Effective 19 July, the AB InBev subsidiary will be responsible for the sale, marketing and distribution of the Spanish beer across all channels.
Mahou Cinco Estrellas is the flagship brand of Mahou, Spain’s leading beer in the On and Off-Trade that is also popular around the world. Through the new agreement with Mahou, Budweiser Brewing Group will bolster its portfolio of beers in the UK. The company plans to roll out a programme to build the brand in the country over the coming months through renewed investment.