Bloomreach acquires Exponea for CDP and marketing automation Read later Summary: (via Pixabay) E-commerce experiences leave a lot to be desired. Unless you know exactly what you want and are only looking to find that product and make a purchase, most commerce sites don’t make it easy or fun to shop. Bloomreach is in the business of making the commerce experience more personalized and engaging and now it has added a new piece to its experience arsenal, a CDXP. Bloomreach is pitched as a commerce experience platform that provides a number of features that, when integrated with e-commerce software, improve the shopping experience. These include search, merchandising, content management, recommendations and SEO. According to the company’s numbers, it powers 25% of all retail commerce experiences in the United States and the UK.