details on the new console and why microsoft is boosting its videogame investment. apple is said to be developing an augmented reality headset that could be in store by 2019. a couple of things will set this apart from available ar devices. it will contain its own display. you won't have to answer your smart phone. it will also have its dedicated operating system. i sat down with mark gurman who broke this story. >> i think we had an in depth look at a lot of projects. at apple, there is this team working on two headsets and new systems for the iphone. the new headset they are working on is one that runs its own operating system and doesn't have to have an iphone attached to it. they are working on another headset that is like an oculus ar and strap it on your head. this is only what they are doing for testing and leveraging the ar technology parried emily: seems like they are focusing on ar. >> tim cook has been clear on how apple things ar is the more main stream. i tend to agree that vr has great applications for education, but ar is like a watch or a phone that you can use in your day-to-day life. ar headset has several application. emily: take a listen to what tim cook had to say. tim: with core technology as a platform, the first thing in the most important thing is to build the foundation. from that foundation, you can do many things. first you have to have a solid foundation. developers will love what they find in the developer field on ar. emily: he is talking about bart -- the ar kit for developers. --how are they marking its territory? >> they are marking the territory, because they are creating an ecosystem of developer creating a are applications two or three years from now. they're also putting themselves out and saying we are an ar company, they are not just talking anymore. there was a point of time where they were talking and bragging about how it's the next big thing. to see how quickly they begin to back that up and show their cards with ar is a big step. emily: what applications do you imagine? their are operating a new -- developing a new operating system. it is called ros. it is similar to the ios on the phone. this is going to have all sorts of applications. a reality operating system, things like maps, text messages, virtual meeting rooms with avatars, watching 360 degree video, all sorts of stuff. emily: you have another scoop on the ipad. strong numbers on the ipad. this is surprising because there have been concern the ipad was on its way out, but clearly not if you look at the sales. they are now working on a new one. >> what they did was moved it from ipad to an ipad pro, positioning it as a computer replacement. emily: they got rid of the mini. >> they still sell it, but they have not updated it. it's unlikely they will update it again. anyways, back to the ipad, they moved to this ipad pro structure and a lot of people have been liking the keyboards. they are going all in on the pro approach. they have a regular ipad with the 10 inch screen. they have the pros, i think it's great, it has become popular. nobody can say enough good things. emily: we are seeing a family of devices like we are seeing with the phone in a range of price ranges. how do you see the cannibalization arising? what becomes the big category? >> we thought it had to be something, right? you got the ipad would cannibalize the mac. what started to happen was in 2015, ipad sales slow down and mac sales shot up. here we are in their q4 earnings from a week ago and they present higher numbers, very strong year over year revenue growth in both the mac and ipad growth. there is no canalization going on. will it happen? it will have to. i think it will be a wild. while.ink it will be a emily: apple sold $7 billion of bonds as proposed new tax lows -- laws had been a washed. apple was sitting on $270 billion in cash and marketable securities, 94% was outside of the u.s. the company is selling bonds to fund its share repurchases and dividends. coming up, a surprise for snap investors as tencent buys a 10% stake. what does tencent see in the company? can the move give light to the struggling startup? later, the startup expanding further into food and grocery to go head with -- head to head with amazon. this is bloomberg. ♪ ♪ emily: it has been a while lead -- wild week for snap, the company reported disappointing earnings results, setting the stock of medically lower. chinese tech giant tencent body 12% stake in the company. i caught up with sarah frier who covers snap for bloomberg technology to talk about the details of the deal and snap's strategy to combat slower user growth. sarah: this is a great time to be buying up snap stock has it has really declined -- stock -- this deal is not hostile according to our sources. they will be giving input on snap's direction, which is very interesting. the leader of snapchat is set in his vision for the company. he has been willing to leave all that vision. he actually said he would redesign the app to make it more appealing to the broad audience. emily: earnings yesterday were not good. we have a chart showing what happened. the stock dropped after hours and up after this tencent deal news. what can we expect going forward? sarah: tencent has had a habit of buying up stakes in companies and then eventually taking them over. does not look like that is what is happening here on the outset. makes more sense to see if snap can do it on its own and build its advertising business. what we saw in the last quarter is that they are in the beginning of this self-serve advertising, and that they need some time to prove to advertisers they can get a return investment before that becomes a bigger business for them. emily: tencent is the owner of wechat. can we expect them to have an input in product decisions and strategy decisions given this size of their stake? sarah: as it has always had an aberration for we chat and tencent, he has spoken about that in his public appearance. this is something he has some reverence for. he has made comments against facebook and how they have built their app. i think he does see snap as more of a messaging platform than a social network. emily: that was sarah frier. meantime, lawmakers are still hammering out details on tax reform. any changes to the corporate tax rate could have huge implications for tech firms. i caught up with steve ballmer, owner of they l.a. clippers and former microsoft ceo to talk about what we know so far about the gop tax overall plan. steve: a couple of things are number one, the we're trying to -- what we're trying to do is make sure that people can take a look at the plan in the context of history. that is important. number two, you have to ask, what are the goals of this plan because through the data, we want to hold government accountable for achieving the goals. is the goal to improve standard of living? if so, from whom? is it the goal to reach tribute -- is the goal to redistribute money, borrow farm the future -- borrow from the future? i'm partisan on a couple of issues. i do believe in balancing the budget. will we achieve that will he -- or will we not? will jobs grow or not to support that? i care a lot about opportunities for kids born in tough situations. i have to say, i wish there was more in the plan from a tax perspective to support those low income kids. emily: let's talk about microsoft. you are one of microsoft's larger shareholders. would you like to see a provision whereby companies when they repatriate cash, they have to invest in jobs and higher more people in the united states or invest 10% in r&d? steve: well, i think simplifying the tax code on companies with foreign earnings is important. i think letting u.s. companies be competitive internationally, and i'm speaking as a former ceo, i think those things are important. society does have to decide whether those things will accrue to the benefit of people who own shares, or whether somehow people who own shares will wind up redistributing some of the tax gain to other people in society? either through the kinds of requirements you talk about for me investment in r&d a new jobs, -- and new jobs, or simply in other forms increasing taxes on shareholders as opposed to the taxes on corporations to be revenue and income neutral so shareholders don't necessarily see a windfall. emily: microsoft has a huge operation in puerto rico. the house bill would put a 20% tax on offshore affiliates, including puerto rico even though it is a part of the united states. this would significantly change microsoft's tax bill, how concerned are you about this? steve: well, i am not concerned about it at all. in the long run, this notion of becoming more competitive and more consistent with global tech -- tax standards will be a very good thing. companies like microsoft, they oh it's -- they all with to their shareholders to do the best job that they can to optimize taxes in the context of the tax code. these companies including my former company, microsoft, has done that. -- like microsoft, have done that. just my quick read is there is not likely to be much difference -- different in terms of profits that are available for the shareholders of these big companies. emily: we have seen the tech companies facebook, twitter, google testify before congress. , you suggested that there is not a lot that these companies can do when it comes to fake news and such. are you more or less concerned after hearing the testimony, given that a lot of these companies were unprepared for the questions? steve: well, let me correct you a little bit. i said, these companies will never be able to get to ground zero and eliminate this notion of fake news. can they do better? of course, they can always do better, but it is a statistical gain. how much of these alternate fake news thing can they screen? the thing i would say is worth pushing from a government perspective is this notion of being better and having a way to characterize what it means to be better and a set of standards in which the companies can be held. i think that is very hard to do. the bullied pulpit of government may be the best way to get there . and the hearings you talk about, we will put companies on the hot seat in terms of what they are going to do to ensure integrity and what people consume on their site. but at the end of the day, they are open. people can say what they want to say. random american citizens, in addition to you know, bad actors from outside the united states. emily: that was some of my conversation earlier with former microsoft ceo steve ballmer. coming up, our interview with outgoing cisco executive john chambers who spent billions on startups over the year, he is applying those lessons to his own startup. and uber is teaming up with nasa. that's right. nasa, to get its line cars back flying -- flying cars off the ground. details this is bloomberg. ♪ ♪ emily: tech giant cisco has always been involved in startups under ceo john chambers, the company acquired dozens of firms, spending billions of dollars and seeing sales grow from $1 billion to more than $40 billion over his 24 years at the helm. cory johnson spoke with john chambers and asked whether the u.s. government gets it when it comes to startups? john: i think only halfway. we are viewing this as transactions not part of the bigger picture. the u.s. has led in startups, but we are not at all today. in the first five years of this decade, we only grew our startup community by 12% over five years. australia, france, india grew 40% to 60%. the chinese grew by 100%. the chinese grew 4000 startups per day. we have to disrupt or get distracted -- disrupted. you're announcing country such as france, which was the last place you are i would have done business three or four years ago to become the startup nation of europe. you watched president emmanuel macron lead in changing a country. they don't do it by transactions. they do it by combining the whole picture together. gdp growth, startups, that is where all job creation will occur. how does that tie into your tax plan, education system, your security? the u.s. is the only country in the world that does not have a national digital policy. for start ups, that is the number one job creation engine everywhere in the world. we are behind. and while tax policy change is important, and creating the right environment for startups, we are lagging in the rest of the world in the areas we must lead. this is a step we should have done 15 years ago. we need to think about what we -- where we wanted to paint a picture of optimism for our country. and not creating incremental jobs in this next decade. 40% of them will go away and there will be huge productivity. if we are going to get 25 million jobs, it has to be through a startup community. last place, and we don't have a cohesive plan to tie it all together. cory: but even of silicon valley -- silicon valley seems to be the envy of the world. people are saying, we're creating the silicon valley of the sand, the ocean, of boston, of israel. it seems like silicon valley is still being held up as a model. what needs to happen? john: we talked about silicon valley as being the example for the rest of the world. then you paralleled boston 128, which used to be an example. if you don't make it disrupt, and you have to disrupt as opposed to being disrupted, it has to be across all 50 states, not just silicon valley. silicon valley is out of touch with the rest of america on how we create jobs. as i go around the world, let's use india as an example, modi is looking to create silicone valleys in all 29 of its states for all his people. he is talking about gdp growth and getting excited, he's talking about 7-10%. jpmorgan predicted that india would grow 10% per year. india is growing because of the digital agenda through job creation and inclusiveness across the board. that is what you see in france, which is the last place you would have done business three years ago, and is now the startup place of europe. they set up pace to do this across the entire country. we need to do this in every city in our country and we do not have a plan to do it. we have to bring education with us so the young people can participate in this future. cory: can there something that can be done with cash repatriation to encourage startups? the last time we saw that coming when it's a buybacks and dividends, not going into hiring or rmb. -- r and d. it went into the shareholders pockets. if the goal is to encourage startups and the goal is to encourage business investment, what necessary policy needs to be attached to any repatriation taxation policy? john: we have to think about how to solve the problem. we need a competitive tax system. dropping the corporate tax rate to 20% is a great start. we have to combine when you repatriate money, will this great opportunity for startups? the answer is yes. there will be a number of startups in creating market were startups see a pattern. the major thing we cannot fall into the trap is there is no golden solution. you have to say, how do combine this in a policy that combines start up engines with tax thinkingducation, about how do we have a national start of mentality? how do we capture the imagination of the democrats and republicans not to argue about tax policy, but talk about the future in terms of the opportunity and inspiring hope that american children will have a better life than their parents. throughout the central part of the nation, they don't believe that. and change in our education system. france is changing their whole education system around digitization. they will do it first with pilots and across the whole country. why isn't the u.s. talking about changing the educational system that is broken? and doing it at speed. the key takeaway is about intimation -- innovation with speed. we are too slow and we don't have a national policy. this is something that the democrats and republicans should be all over. taxation and repatriation is one element of the equation. you need to say how do we change the future? cory: what are you doing in the world of startups? john: i have a lot of limitations. i'm usually pretty good with the market transitions. you think about startups, the big picture is simple. that is where all the job creation will come. i will invest 10-12 startups. it would spread easily throughout the united states. droneill vary from a start up to a startup, to transparency and open government, to social media and how that will change the customer experience, to security run phones, to a company like pen drop moving from fraud detection to voice identification all the way to our next source of protein, which will be from crickets and insects. you will consume the majority of protein on animals from areas like crickets. cory: the start with the cricket -- let's start with the cricket idea. i think the problem is so interesting. you mentioned that protein is so expensive. it is also the most time-consuming thing to create. it takes three years to raise a cow before it can be used in the food chain. that has a big impact on the environment. talk about this cricket investment. john: when i went to the individual mohammed at the clinton global initiative, the last thing i was going to do was invest in the next generation of food supply. i thought that had nothing to do with technology. basically crickets could be the most safe form of protein raised in 1% of space. we are running out of space to have the amount of meat protein and agricultural proteins generated. it does 1/7 the environmental impact and lowers cost. you combine all this together. the best way you conserve the environment is what car you -- isn't what car you drive or your own. it's the protein you put on your plate. crickets will have 15 to 20 years from now the majority of the protein you consume. it is a leap of faith, but it is talking about the transition of the internet of things. robotic cricket farming, capturing the cloud data capability to grow these faster and safer than we have done before. emily: that was john chambers speaking with bloombergs cory johnson. coming up, microsoft is out with a new console and plans on boosting its videogame investments. we will bring you all the details, next. reminder, all episodes are livestreaming on twitter. check us out. this is bloomberg. ♪ ♪ emily: welcome back to the best of "bloomberg technology." i'm emily chang. microsoft has long been a dominant software company, but one of its greatest success stories is the xbox. the latest console was made available to the public this week. amidst the release, microsoft will increase in-house video games, including starting or acquiring studios to do so. cory johnson spoke with phil spencer, microsoft had of gaming. >> gaming is a huge business globally and growing double digits. microsoft has unique assets with the products we build. this is a category we want to be in and we want to invest in. cory: my daughters are obsessed with microsoft's minecraft. on their phone, they take the games everywhere. it seems like it is a vision of a modern success where a game came out of nowhere like a tetris. it wasn't pretty, but wonderful. >> you hit on a really important part that players are playing the games across every device. we are connecting those players across all of those devices. your family can play minecraft, someone could be on nintendo switch playing with somebody on an iphone. they are using xbox live in playing together in the same world. for us, the console is an important part. but connecting the gamers were ever they are is the vision of microsoft. cory: which brings us back to this device. why spend hundreds of millions if not more developing a new xbox console? phil: you want to reach gamers on every screen. a television screen is an important place for people to play. the customer is the most important. it's the customer experience, not the device. they move from device to device. we have a unique capability on television. xbox when asked great value in gaming. both of them play all of the same games on your television. but if someone wants to go on their phone stay connected, we can bring those services to the gamers. cory: how important is market share versus nintendo? phil: the metrics i look for -- is the engagement of players, how many active players do you have and what is your software and service revenue for those players? boxes are not big part of the business. the margins on the boxes are minimal. we subsidize the boxes to get them out there. if someone is on the phone and doesn't want to buy a console, we still want them to play our games. services like video, mixer and xbox live, whatever device they have. on television, it is a great communal atmosphere with people sitting on a couch with controllers playing. that is an important part of the gaming ecosystem. cory: the xbox live and the like have been important to your success. i still know about kids who have , what doesphones out that say about the way the games are played? phil: xbox live is on android. we see millions of customers on those devices that we don't see on any other device. you want to match the customer and the device on the right scenario. whether it's voice, text, watching gameplay. you want to meet them on every device that the right services. make sure you focus on the customer with the device they want to use. cory: what is the range of development cost for serious console gaming right now? phil: from $1 million -- now, you're talking about the ecosystem. you have people starting games with an idea. the nice thing about these games is you can put an idea out there and grow with the community. we have a game preview program that allows people to ship unfinished games and get feedback from the community and grow those games. one of our biggest hits is player unknown battlegrounds, one of the hottest games on pc today. but it ships early and it has not hit 1.0. it is in a pre-beta phase with 18 million players playing already. cory: i am not a big gamer, but i love me some -- [laughter] phil: there are very expensive games with high production quality. rivaling what you see in television. it is a true art form. cory: what is the top-of-the-line development? phil: you can build a game for $100 million easily. in a way, once or starts growing -- once your game starts growing and people are playing, and you have games like minecraft that have been played for years, you want to continue to feed the ecosystem and give more content. players stay engaged with games for an awful long time. if you continue to bring them great content, that is awesome is a business. -- as a business. cory: i don't want to downplay this, but it is iterative compared to other devices, quickly, do you think we will see more releases in this industry going forward, or is this a special time in between consoles when the market is ready for this kind of thing? phil: the customer will tell us. just being honest, we are trying something with this xbox that is compatible with anything you ever purchased and plays all the same games, but keep you -- but gives you capability on a four k television that no one has seen. if people react to it well, we will create state-of-the-art hardware for people to use on their television. emily: uber has teamed up with nasa to bring their flying taxi service. the partnership will focus on new technology to manage air traffic and get uber abridged -- a bridge to regulators. jeff holden spoke exclusively to bloomberg's jeff ludlow. he says corroborating with uber will increase speed to market. >> nasa, the inventor of new airspace management technology, the framework set your standard called utm. with uber air, will be having a -- we will be having a lot of aircraft flying over cities. in order to manage that air traffic in a way that is efficient and safe, we need new technology. utm is the answer to that. a lot of people believe that. it represents a formal collaboration agreement between uber and nasa. many people forget that nasa is the national aeronautics space administration, and are connected and engaged with regulatory bodies. the collaboration makes sense to bring this to market as fast as possible. it is a part of making this uber air vision a reality. >> that is exciting and nasa is a big partner. a cynic would say this is pie in the sky thinking. what does the involvement mean for the reality of it happening? >> the way we are approaching it is we are not boiling the ocean and trying to change the technology at the same time. nasa is developing the framework and they have a model for testing it in different conditions. we are engaging with them in the last stage. this is about working in dense, urban environments. we are very advanced and far along with the process. uber is developing the technology to implement this. we will be building the technology that the aircraft will talk to and navigating airspace. we are also not trying to boil the ocean and change it all at once, but work next to existing air control systems and implement utm through airspace. is the crawl before you walk, walk before you run. nasa is bringing their expertise on airspace. it is a perfect gathering of the forces and skills to make this happen as fast as possible. question, when you're developing the craft itself, there's an issue of size and weight. have you thought about that? what is the next step for uber in looking at that research? is that another thing you need to do to speed up the project? >> that is something we are looking at closely right now. you can assume we will be digging into that deeply. the battery technology of today will let us do -- if we take a lithium-ion batteries and package them for a uber air vehicle, we could fly 25 miles, not 60 miles. we have a 60 mile target for our launch in 2023. we are watching demonstrators in 2020, but by 2023, we want to be doing full missions. there are advancements that need to happen on the battery, but it does require real work. and it requires not just doing work on the underlying technology, but also mass manufacturing of those batteries. uber will play role in that. >> how difficult will regulations be? >> it appropriately difficult. we have been pleasantly surprised. we took the approach of embracing the regulatory regime, faa, nasa plays a portion, air traffic control environment, etc. there are all up -- there's a lot of regulatory stuff. there are ordinances, zoning regulations. we are taking it to uber-style, focusing on the outcome we are trying to achieve and working closely with regulators to make this a reality. that is not necessarily uber's history. a lot of people thought we would make it happen. what we found are two things. one thing we found one thing is true. the regulators are embracing this. it is the excitement of the vision that gets people rallied around, and the believability of ridesharing in the sky. seems like a reasonable business model and everyone believes in it. the other piece is uber has grown up as a company. what we do today as a large company on the global stage, we have to be much more thoughtful and careful and, you know, and our approach is different from when we are a startup. those things have come together to inform our military approach. -- our regulatory approach. emily: that was jeff holden. giant draft kings has announced they will livestream top european professional basketball this winter. customers in the u.s. and canada watch the matches on the company's mobile phones and then enter money contest centered around the league. coming up, another food delivery start up is gearing up to take on amazon fresh and insta cart. the expansion into online grocery delivery, next. and congress continues to make the case for holding big tech more accountable. this is bloomberg. ♪ emily: expand its reach to the majority of the nation in part of the delivery and warehouse structure. post mate is looking to bring groceries in 30 minutes or less. the start up as announced it will expand the on food delivery and show a new service called post makes fresh. it's operating in a few cities. i sat down with the ceo and asked about the new venture. >> we felt in so many companies want to be like postmates, we could borrow another name. emily: you're taking on amazon. what makes you think you can do that? >> we are delivering groceries extremely fast. 30 minutes average delivery window. we have highly curated not trying to are be whole foods, more like a trader joe's concept. we believe our customer base once access. emily: what grocery stores a -- are you partnering with? >> a bunch of them. one in l.a. that is family owned and part of the community there. emily: what about trader joe's? >> not with trader joe's. emily: trader joe's is a favorite. >> we like to control the operations here, so we work with places that do the pick and pack and handle the on the ground logistics so we can do the delivery. emily: what makes you able to deliver food that quickly and at that price? is that sustainable? >> we are making money on it and it is sustainable. $399 is a great price. there are 150,000 post makes doing delivery, we spent the last five years building out that infrastructure. it's very successful with prepared food. that allows us to attack these new verticals and do it in a very proficient way. emily: there are a lot of companies that have come and gone, we have been talking over the years. where do you see this ? where do you see this going? do you see one or two leaders? do you see there'll always be a large number of competitors? what separates the weak? >> if you look at local commerce, it is still highly underpenetrated. only 3.4% of that is happening online. food is $550 billion. 600 billion of that is groceries. even with competitors in the space the market is still very young. everybody is growing and grabbing market share. i think this will go on for a while. emily: and you are spending globally. >> we're launching in mexico next week. we are launching in hawaii. emily: i am from hawaii, it is part of the united states. >> we are super excited about that, but mexico city is the first international city. from there on, we have our eyes on canada and will look at more countries in south america. and we also believe there are some asian markets interested. emily: as a customer, i understand you have cheaper options, subscription options, but when i go to postmates and get my order wrong up, it says delivery is $16. how do you get around that, or is this something that is going to cost more in the customers who want it will pay for it? >> first, we have the lowest delivery fees in the market. no service fees, no markup. we used to have a delivery fee based by distance. even for out of network merchants, the highest delivery fee you will see is $5.99. what we actually did last month is we decreased our consumer prices by 32%. emily: which brings me to the question, you raised $300 million. could this be profitable at that price? >> absolutely. as a company, we are profitable and generate revenue and profit for the company. a milestone we achieved three or four months ago. we are extremely excited about it. we have gross profit margins that we are very excited about around 40% currently come up over 10 percentage points from last year. we are doing everything we can to create a business that is sustainable while growing fast. emily: what kind of money are the postmates taking home? >> it depends. they get compensated per delivery. there is a bracket veterans $18. -- veterans $18. -- that earns $18. there are couriers like an old -- earn $40. emily: coming up, big tech companies have long used a 20-year-old law to shield themselves from what their users post online. but could that be changing soon? we will discuss, next. if you like bloomberg news, check us out on the radio on our bloomberg app. bloomberg.com, and in the u.s. on sirius xm. this is bloomberg. ♪ ♪ emily: apple already made a big contentn the original race when it announced it was investing $1 billion in video. now, it has outbid one of its rivals, netflix for a new show starring jennifer aniston and reese witherspoon. it will be the first recurring tv role for jennifer aniston since "friends." it will be set in the world of morning television. you can add the two actresses to its stable of content creations. one that includes steven spielberg. for years, a crackdown on big tech has run into a wall called the 1996 communications decency act. it keeps internet companies from being held legally liable for content that users post on the websites. but that may change. take a listen. >> you bear this responsibility. you have created these platforms. now they are being misused. you have to be the ones to do something about this. emily: we talked about this existential threat to the tech. -- big tech. >> when you hear senator feinstein saying things like you are responsible for this content, that has not been the case up until this point. and if we see some real action in that way, it could change the economy of the internet. >> what could likely happen? >> the problem from big tech's perspective and the problem being responsible for content is there is too much content for them to watch as it goes up. so, it would be a policing nightmare. the reason the senators are bringing this up has to do with questions of russian interference. >> it would seem, i would agree -- disagree with that statement, big companies can afford it. google has to monitor it on youtube which songs are being used and pay rights to those owners. but what it might hurt her hurts our smaller companies who might lack the resources. google and facebook are not lacking in resources, but startup companies are. >> right. that is always a tension in these policies. google and facebook are able to handle any increases in regulatory costs, but tech as a whole would be in a more complicated position. we will see how this plays out. the first battle in this had nothing to do with the russian interference. it came via a sex trafficking law were advocates for sex trafficking victims want a law that would make it easier to go after platforms that enable sex traffic. >> and there are platforms that have targeted these things and we have the whole issue of the dark web. we have had everything from drug private robbers to all sorts of illegal activity. >> absolutely. and so, what happened this week, or last week, was that the internet association, trade group for the big tech companies dropped its opposition to this bill that would put more of an onus on tech platforms to watch for sex trafficking. just for the sex trafficking part of it. it is largely interpreted as the general atmosphere has turned against tech. they have been fighting that bill hard and thought maybe, this isn't the hill we want to die on. >> as we think about the russians and the fake news. creatively, figured out the things that really pushed buttons in the u.s. election and caused chaos and leave people to vote with their worst intentions. the other thing that happened was people retweeted that stuff. the least they could do is tell someone, you were reach waiting -- you were retweeting fake news during the election. it seems like the internet companies have been reluctant to talk about the way that their services at work to amplify news and amplify ideas. >> absolutely. they don't want to claim responsibility for what is going on the platform. they would like this to be seen as a conversation that we are facilitating and we will provide the tools behind the scenes. >> it seems like the information has come out. they have said we only let a certain number of people see this in the number got bigger. -- then the number got bigger. it seems like they didn't really want to talk about how their service worked. i think people who reposted this stuff, they bear some responsibility. i am sure if facebook new how -- if facebook new how many impressions they were garnered, they could fix this. >> you have to wonder if they were going to have this conversation, maybe it would have been better to put everything on the table at first and take your hit and have a conversation about it. instead, we have had this conversation over and over with each consecutive revelation. emily: that does it for this edition of the best of "bloomberg technology." we will bring you all the latest of tech throughout the week. tune in each day, and remember all episodes of "bloomberg technology" are live streaming on twitter. check us out. that is all for now. this is bloomberg. ♪ ♪ carol: welcome to "bloomberg businessweek." i'm carol massar. julia: and i'm julia chatterley. we are inside "bloomberg businessweek" magazine headquarters in new york. carol: the republican tax proposal. who gets what. julia: saudi arabia. what is at stake. carol: gifts for the holidays. julia: all of that and more on "bloomberg businessweek." ♪ carol: we are here with "bloomberg businessweek" editor-in-chief megan murphy. you have a big focus on tax

Related Keywords

Puerto Rico , Australia , United States , India , Israel , Boston , Massachusetts , Mexico City , Distrito Federal , Mexico , China , Saudi Arabia , Canada , France , Hawaii , America , Chinese , American , Bloomberg Carol , Megan Murphy , Bloomberg Businessweek , Steve Ballmer , Jennifer Aniston , Emily Chang , Cory Johnson , Tencent Peary , Jeff Ludlow , Bloomberg Emily , Jeff Holden , States Emily , Bloomberg Businessweek Carol , Tim Cook ,