Kathy Niven will now serve as CEO as well as president of Biscuitville. Provided Jan. 8, 2021 Kathie S. Niven, who joined Greensboro-based Biscuitville Fresh Southern in 2011 and became president in early 2018, has taken on an additional role as the company's CEO. Burney Jennings, who formerly filled the role, is now the brand's executive chair. "Kathie has tremendous passion and a deep knowledge of Biscuitville and its culture, and she's fully prepared to assume the role of chief cxecutive officer," Jennings said in a company press release. "Biscuitville has thrived under Kathie's leadership as President during the last several years, and I'm thrilled that she has accepted new responsibilities as chief executive officer.