Apex Underscores Dell's Resilience | IT Business Edge : comp

A few years ago, I’d watched Amy Purdy on
Dancing With The Stars, but I didn’t know her back story at the time. In her late teens, Purdy contracted a severe illness that cost her her spleen, kidneys, and legs below the knee. The illness defined her future and had a huge impact on her eventual attitude.  
Dell Technologies was also faced with future challenges. The emergence of the cloud as an alternative to on-premise hardware and the genuine possibility that cloud providers would build their hardware for server and client solutions could have put Dell out of business. Instead of ignoring this problem or shifting to become the next Amazon, Google, or Microsoft, Dell created a solid alternative for the web with Dell APEX. 

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