By Imogen Watson-06 January 2021 16:10pm The Drum reporter Imogen Watson rounds up the latest creative campaigns and creativity stories. Also available in your inbox every Thursday as The Drum's A Week in Creative email briefing. Sign up here. Carlsberg has showcased first work since Grey won the account Welcome to ’A Week in Creative’, a handpicked selection of the most interesting campaigns to come out of The Drum’s Creative Works in the past week. If this list doesn’t quench your creative thirst, then please visit our ’A Week in Creative’ hub. The Grey Way After spending the past few years going back to its Danish roots, back in October Carlsberg made the landmark move to reconfigure its agency roster, placing Grey Europe at the heart of its global strategy. The move retained Fold7 but it would now only work on local UK campaigns, and on DraughtMaster and Carlsberg-owned Kronenbourg 1664 outside of the UK.