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Leadership & Talent He will report to worldwide CCO John Patroulis Campopiano, who worked on the multi-award-winning It s a Tide Ad series while at Saatchi & Saatchi London, moved to join Grey in 2019 from FCB Mexico. Courtesy Grey May 10, 2021 Grey has promoted Javier Campopiano to global creative partner, having previously held the post of chief creative officer for Grey Europe and creative chairman for the U.K. branch. ....
Movers and Shakers: Grey, M&S, Liberty Hive, Pablo, Disney, MediaCom, Yonder Welcome to Campaign s weekly round-up of the hires, departures and promotions across the industry. by Staff Sign in to continue Free email bulletins ....
This year, marketing options for Dry January were a lot more limited than in previous years. But that didn t stop brands being creative. Ed Brown of YesMore drinks marketing agency takes a look at some of the campaigns. In comparison to 2020 the well is positively.ahem, dry. In years gone by we’ve seen London buses with full makeovers and entirely alcohol-free pubs open just to celebrate a month without drinking. However in the year+ of social distancing, options have been limited with many brands taking a different approach. We saw Pernod Ricard buy a majority stake in alcohol-free spirit Ceder’s. There were new product launches galore from Desperados with “Virgin 0.0%” a non-alcoholic tequila-flavoured lager. Heineken launched multipacks of its 0.0% beer and a new low and no spirit from Salcombe Distilling Co. entered the U.S. market in January. ....
Carlsberg 0.0 Charts All The Things You Can Do Better Sober Like Parking a Spacecraft Mads Mikkelsen stars in the brand s first global spot, from Grey Europe Danish actor Mads Mikkelsen appears in first global ad for Carlsberg 0.0. Carlsberg / Grey Europe January 8, 2021 After the excesses of the holidays, many people pledge to cut back on drinking as a New Year’s Resolution which makes January a perfect time for Carlsberg to run an its first global ad for its alcohol free beer, Carlsberg 0.0. ....