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Hyundai Tucson gets inspected by futuristic robots in new campaign via Innocean
July 27, 2021 9:29
Hyundai has launched a new campaign for the new Hyundai Tucson SUV via Innocean Australia.
The “Tommorrow wants its car back” campaign is part of the “Imagine that” brand platform Hyundai will launch this month.
In the 60 second spot, a couple with their chocolate Labrador go inside their home, whilst unbeknownst to them, their Hyundai Tucson gets investigated by alien-looking robots. After the dog barks at the robots, they drive away and vanish.
Kevin Goult, Hyundai Australia chief marketing officer, said: “This truly is a flexible, fully integrated campaign designed to work with the requirements of our business this year and represents a step-change for Hyundai. This is only the start.”
First drive of Nissan s new Qashqai as UK production begins this week Ray Massey For Thisismoney.co.uk © Provided by This Is Money MailOnline logo
Beetling down a dual carriageway at a good rate of knots behind the wheel of the new third generation Nissan Qashqai helped me put the new SUV neatly into perspective.
And here s the rub. If, over a couple of decades, you ve effectively transformed the car market by creating a whole new popular class of car – the compact family SUV – how do you improve on the ingredients you already have?
Evolution not revolution is clearly the Nissan strategy with the newest incarnation, which arrives at a critical time for the Japanese car company making the motor in post-Brexit Britain.
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Beetling down a dual carriageway at a good rate of knots behind the wheel of the new third generation Nissan Qashqai helped me put the new SUV neatly into perspective.
And here s the rub. If, over a couple of decades, you ve effectively transformed the car market by creating a whole new popular class of car – the compact family SUV – how do you improve on the ingredients you already have?
Evolution not revolution is clearly the Nissan strategy with the newest incarnation, which arrives at a critical time for the Japanese car company making the motor in post-Brexit Britain.
Should you consider Qashing in? Ray Massey was among the first in the country to get behind the wheel of the new third-generation Qashqai. Here are his first impressions
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