Hornitos Tequila Inspires Fans To Take Bold “First Steps” In New National TV Spot
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CHICAGO – Hornitos® Tequila, a premium tequila brand founded on the belief that nothing great happens without taking a chance, today announced its newest advertisement titled “First Steps.” The spot, which evolves the brand’s empowering “A Shot Worth Taking” marketing campaign, is a rallying cry for those who wonder “what if?” and serves as a reminder that taking shots in life is not only brave, but also rewarding.
The energizing TV spot allows viewers to follow individuals who are plunging into the unknown toward the exploration of something greater – just as Hornitos Tequila has fearlessly pushed the boundaries of the tequila category since the brand’s inception in 1950. From boxing rings to boardrooms and concert stages to ocean swells, each endeavor profiled in “First Steps” poses a daunting, unknown outcome, but the shot taken in that first moment of braver
Strong Management founder and co-owner
Vaughn Lewis, along with Strong Management co-owner
Kenny Gabor, have joined Davis Entertainment Group founder
Steve Davis to form the new joint company
Unchained Management, Music & Media in New York City.
The Unchained roster will combine the trio’s clientele, which includes Cannibal Corpse, Queensryche, Ministry, Children of Bodom and Killswitch Engage. The company is planning to expand its activities beyond music management in the future.
Founded in 1996, Strong Management grew out of Lewis stint managing New York punk band H2O. Over 25 years, the company has represented a roster that also includes As I Lay Dying, William Elliott Whitmore, Oxymorrons and D Generation. Gabor joined the company in 1997.
iHeart Creates New D&I Post
Yesenia Bello is named SVP of diversity and inclusion Published: January 27, 2021
iHeartMedia has created the position of senior vice president of diversity and inclusion and named Yesenia Bello to the post.
Her job is to help the company “to drive comprehensive long-term and measurable diversity and inclusion strategies” and develop and meet specific diversity and inclusion goals. She’ll report to Michele Laven, chief human resources officer and chief diversity officer.
The job touches on both internal and external relationships. For instance among her tasks is to help identify existing “high-potential talent” and promote internal mobility; but also to work on diversity initiatives with business partners.
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