Hornitos Tequila Inspires Fans To Take Bold “First Steps” In New National TV Spot
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CHICAGO – Hornitos® Tequila, a premium tequila brand founded on the belief that nothing great happens without taking a chance, today announced its newest advertisement titled “First Steps.” The spot, which evolves the brand’s empowering “A Shot Worth Taking” marketing campaign, is a rallying cry for those who wonder “what if?” and serves as a reminder that taking shots in life is not only brave, but also rewarding.
The energizing TV spot allows viewers to follow individuals who are plunging into the unknown toward the exploration of something greater – just as Hornitos Tequila has fearlessly pushed the boundaries of the tequila category since the brand’s inception in 1950. From boxing rings to boardrooms and concert stages to ocean swells, each endeavor profiled in “First Steps” poses a daunting, unknown outcome, but the shot taken in that first moment of bravery yields tangible, personal reward.