TCL announced the launch of its range of smart TVs and other products in India in collaboration with India's homegrown e-commerce marketplace, Flipkart, these models are also present on other e-commerce platforms. This launch signifies the growing importance of the smart devices market in India for TCL after having launched its successful sub-brand iFFALCON on Flipkart 3 years ago.
Cooling items in hot demand! Amazon, Flipkart see ACs, refrigerator sales rise three-fold
With the onset of summer in 2021 and harsh temperatures across North & West India, ACs witnessed a 3X demand growth on Amazon India, whereas refrigerators saw a 2X spike
Nidhi Singal | April 6, 2021 | Updated 15:35 IST
With the onset of summers along with the continuance of school from home and work from home culture due to the pandemic, both offline and online sellers are witnessing an increased demand for cooling appliances across categories. Both for Flipkart and Amazon India, the demand for cooling appliances has almost tripled. This includes air conditioners, refrigerators, coolers as well as fans.
Pandemic, early winter fuels online sale of appliances
Unlike previous years, where consumers would visit stores to make purchases, there has been a significant shift towards online purchases on account of coronavirus pandemic
Nidhi Singal | December 30, 2020 | Updated 00:07 IST
Pandemic COVID-19 along with the early onset of winters across the country has derived demand for winter appliances such as geysers, water heaters, immersion rods, and room heaters. Unlike previous years, where consumers would visit stores to make purchases, there has been a significant shift towards online purchases.
Hari G Kumar, Vice-President - Large Appliances at Flipkart, says, We are witnessing over 50 per cent increase in searches for winter appliances in the first 20 days of December 2020 over the same period last year with room heaters accounting for over a third of this demand. Interestingly, over 50 per cent of this demand came from Tier-III and beyond cities while cities such as New Delhi,