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Sweden, once famous for its pop exports such as ABBA, Ace of Base, Eagle-Eye Cherry, Robyn, The Cardigans, and Loreen to name but a few, as well as the slightly less exciting (but just as important) export of raw materials, has branched out into the growing world of gaming, and specifically, online gaming. In […]
Gaming Loot Boxes - Innovative and Creative Multi-billion Euro Industry but What Are the Legal Risks and Are They Gambling? by Tuomas Pelkonen on 05/12/21 05:12:00 am The following blog post, unless otherwise noted, was written by a member of Gamasutras community. The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.
Microtransactions and loot boxes have become more and more popular as a business model in the game industry. The growth has been staggering. While a decade ago, only 4% of desktop games on Steam had a loot box mechanism[1], nowadays a majority of the mobile games and a significant portion of the desktop games have such mechanism. According to research conducted at the University of York last year, a total of 58.0% of the top games on the Google Play store contained loot boxes, 59.0% of the top iPhone games inc
Issued in June 2018, the law that regulates online gaming in Sweden is intended to regulate the gambling market while strengthening the protection of players. T
LeoVegas signs up for GIG Comply marketing tool
21st December 2020
| By Richard Mulligan
LeoVegas has become the latest gaming group to incorporate Gaming Innovation Group’s (GiG) automated affiliate marketing compliance screening tool, GiG Comply.
The Stockholm-listed group, which has led calls for tighter controls to combat offshore operators in the Swedish market, has added the solution which enables operators to set up their own criteria and checklist parameters to scan and check affiliate websites or any requested domains on a daily basis.
GiG said in a statement that the addition of the marketing compliance tool reflects LeoVegas’ “commitment to responsible gaming” as it will strengthen its control over third-party advertising and further protect its brands from being promoted on websites which are not compliant internationally.