LeoVegas signs up for GIG Comply marketing tool
21st December 2020
| By Richard Mulligan
LeoVegas has become the latest gaming group to incorporate Gaming Innovation Group’s (GiG) automated affiliate marketing compliance screening tool, GiG Comply.
The Stockholm-listed group, which has led calls for tighter controls to combat offshore operators in the Swedish market, has added the solution which enables operators to set up their own criteria and checklist parameters to scan and check affiliate websites or any requested domains on a daily basis.
GiG said in a statement that the addition of the marketing compliance tool reflects LeoVegas’ “commitment to responsible gaming” as it will strengthen its control over third-party advertising and further protect its brands from being promoted on websites which are not compliant internationally.