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Zoho enters self-service BI market with focus on usability, data prep Zoho’s new AI-powered, self-service BI platform combines an enhanced version of its Zoho Analytics offering with its new Zoho DataPrep application. Credit: Zoho Productivity SaaS provider Zoho has entered the business intelligence (BI) platform market, announcing an AI-powered, self-service platform that combines the new Zoho DataPrep application with an enhanced version of Zoho Analytics. The Chennai, India-based multinational is betting that it can win over business users with a combination of features focused on ease-of-use, support for data preparation, and the ability to blend internal data with outside data sources. The new platform is extensible to more than 250 data sources.

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