CMO s top 8 martech stories for the week - 22 July 2021
All the latest martech, adtech and customer technology news from Salesforce, Slack, Zoho, SugarCRM, Zoom, Xandr, Braze, mParticle and UserTesting.
Salesforce completes US$27.7bn Slack acquisition
Salesforce has officially completed its acquisition of collaboration software vendor, Slack, seven months after announcing the US$27.7 billion deal.
Together, Salesforce and Slack said they aim to deliver a Slack-first Customer 360 that gives companies a single source of truth for their business and single platform for connecting employees, customers and partners and apps used every day and within workflows. According to Salesforce, the deal brings together two dynamic global communities and creates and open and extensive ecosystem that can deliver fresh digital-first applications and workflows for businesses.
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