An empty packet of vintage Coon cheese is selling for $50 online, just over a week after the controversial label changed its racist name to Cheer.
The popular 86-year-old brand owned by Canada s Saputo Dairy Australia announced it would ditch the divisive name last year following the rise of the Black Lives Matter movement worldwide.
Although the much-loved dairy product was named after its American cheese processor Edward William Coon, who died in 1934, the company announced said it would retire the name because of its historical use as a racist slur.
The asking price for vintage Coon cheese packaging is $50 online, just over a week after the controversial label changed its name to Cheer following a backlash over racism
Dr Stephen Hagan says the threats he's been receiving for 20 years over the C n Cheese rebrand have intensified, and he's reported a particularly "alarming" threat to Queensland Police.
An Aboriginal activist who led a 21-year campaign to change the racist Coon cheese name is reportedly disappointed after the new Cheer brand was unveiled.
Author and anti-racism activist Stephen Hagan said the Indigenous community was not consulted about the product s new name. I would have liked it (the name) to be something more inclusive of First Nations people, Mr Hagan told the Sydney Morning Herald.
Author and anti-racism activist Stephen Hagan said the Indigenous community was not consulted about the product s new name
Coon cheese will now be named Cheer (pictured) as the name coon is also used as a racial slur