An empty packet of 'vintage' Coon cheese is selling for $50 online, just over a week after the controversial label changed its 'racist' name to Cheer.
The popular 86-year-old brand owned by Canada's Saputo Dairy Australia announced it would ditch the divisive name last year following the rise of the Black Lives Matter movement worldwide.
Although the much-loved dairy product was named after its American cheese processor Edward William Coon, who died in 1934, the company announced said it would retire the name because of its historical use as a racist slur.
The asking price for 'vintage' Coon cheese packaging is $50 online, just over a week after the controversial label changed its name to Cheer following a backlash over racism