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Page 9 - ஸ்டீபன் ஹகன் News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Cheer Cheese: Australian company renames racially offensive cheese brand

Conservatives Chuck Tanty After Coon Cheese Rebrands To Cheer

Australia s controversial Coon Cheese rebranded as Cheer Cheese

Treating people with respect and without discrimination is one of our basic principles and it is imperative that we continue to uphold this in everything we do, CEO Lino A. Saputo says. Our decision to change the name of Australia s much-loved cheese reinforces this commitment to build a culture of acceptance, inclusion and respect where everyone feels a sense of belonging. It was originally named Coon after American cheese pioneer Edward William Coon, who died in 1934, ABC reports. The brand name is also a racial slur for people with dark skin. Saputo announced in July last year it was changing the name after academic and anti-racism campaigner Dr Stephen Hagan called for a rebranding.

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