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Shoppers new normal: Safety underpins decisions, says report from Raligh branding firm Brooks Bell
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Brooks Bell Study Reveals There Is No One-Size-Fits-All Approach to Consumer Experience in a Post-Covid World
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Marten Newhall
Thirty-nine percent of companies are still in the process of digital transformation, according to User Testing s 2021 CX Industry Report.
While some companies, like Starbucks, have already met with success with their digital transformations, they are the exception to the rule. Most other companies are still just getting off the ground with their efforts and may not know where customer experience fits in these broader initiatives. For those companies, consultants and marketers offer the following advice.
Start With Enterprise Strategy
The single most important element of successful transformation is a coherent and well-defined enterprise strategy â not a specific customer experience or digital strategy, said Iliya Rybchin, partner with Elixirr.
New Report from Brooks Bell Reveals Secret to Better C-suite Decision-Making in 2021 and Beyond
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Report offers data-backed advice for C-suite to improve their business strategies through experimentation
“When well-structured and supported, experimentation teams uncover data-driven insights that can help inform smarter decisions for businesses’ unique and often complex challenges. Suzi Tripp, VP of Insights, Brooks Bell RALEIGH, N.C. (PRWEB) March 15, 2021
Brooks Bell, the technology-enabled agency dedicated to helping global brands build remarkable customer experiences through conversion rate optimization and personalization, today released its latest research-driven report, “Experimentation: The C-suite’s Secret to Better Decision-Making,” which examines how members of the C-suite at today’s businesses across all sectors such as retail, financial services and hospitality can l