By Michael P. Hill
Even before the unprecedented delay to the 2020 Summer Olympics due to the coronavirus pandemic, NBC and HD Studio knew the set’s for Tokyo would take a different approach channeling a unique combination of environments while still incorporating a sense of global unity through sports that ended up taking on an even more fitting tone than usual.
“The day we got the call of ‘pencils down’ from NBC was coincidently the same day we delivered files to the fabricator,” said Bryan Higgason, HD Studio’s lead designer and founder, referring to when news began to circulate the Olympics wouldn’t take place in 2020 as planned.
A long slender snipe eel not typically seen off the Southern California coast washed up in San Clemente on Sunday, May 23, the second deep-water species found dead on local
PHOTO:
Marten Newhall
Thirty-nine percent of companies are still in the process of digital transformation, according to User Testing s 2021 CX Industry Report.
While some companies, like Starbucks, have already met with success with their digital transformations, they are the exception to the rule. Most other companies are still just getting off the ground with their efforts and may not know where customer experience fits in these broader initiatives. For those companies, consultants and marketers offer the following advice.
Start With Enterprise Strategy
The single most important element of successful transformation is a coherent and well-defined enterprise strategy â not a specific customer experience or digital strategy, said Iliya Rybchin, partner with Elixirr.