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PMA webinar discusses insight retail trends provide, product innovation
March 01 , 2021
The Produce Marketing Association recently hosted another webinar “Retail with the Experts: Outlook on 2021”, to talk about how the pandemic has impacted retail trends and what insights they provide, along with the changes that have happened over the past year.
Amid the Covid-19 pandemic, there have been various challenges faced by the fresh produce industry, such as new consumer expectations and engagement, the shift to digital sales and product introduction and innovation.
This webinar focused on how the fresh produce industry can make the most of Covid-19 instigated changes to boost 2021 sales by the growth of digital sales, new item strategies and focusing on shopper needs versus wants.