PMA webinar discusses insight retail trends provide, product innovation
March 01 , 2021
The Produce Marketing Association recently hosted another webinar “Retail with the Experts: Outlook on 2021”, to talk about how the pandemic has impacted retail trends and what insights they provide, along with the changes that have happened over the past year.
Amid the Covid-19 pandemic, there have been various challenges faced by the fresh produce industry, such as new consumer expectations and engagement, the shift to digital sales and product introduction and innovation.
This webinar focused on how the fresh produce industry can make the most of Covid-19 instigated changes to boost 2021 sales by the growth of digital sales, new item strategies and focusing on shopper needs versus wants.
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January 29, 2021
The new year is often a time for resolutions, many of which include eating healthier, getting more active and physically fit, and improving mental wellbeing. So, when the Viva Fresh Expo announced its second annual Clean Eating Challenge back in October, it was the perfect catapult to a healthier year for eager participants.
Blake LaGrange
“I was sick and tired of being sick and tired,” said Blake LaGrange of Val Verde Vegetable Co., when asked why he decided to participate in the 2021 Clean Eating Challenge. “The challenge sparked my competitive nature and held me accountable to push forward during the times that I didn’t want to, so I guess you can say it fixed my ‘want to.’”