#MarketingEventsAwards 2020 highlight: YILI brings Greece to Singaporeans at Ambrosial brand launch

Details
17 December 2020
YILI Group (China) worked with its PR Agency MSL Singapore and event partner Werks Solutions for an exclusive “invite-only” launch for celebrities, influencers, media, corporate trade partners and C-level personnel for its Ambrosial brand. The execution saw the company take home a bronze in Best Venue Experience.
Challenge
The challenges that presented itself was firstly on how best to bring the product’s key selling points out to the attendees. Another challenge faced by the agency, was the time factor to bring the vision to life as the Werks Solutions team were engaged two and a half months out to the event date. Thirdly the location where it could be held at during that period as it was right in the middle of the Singapore Formula 1 Grand Prix week.

Related Keywords

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