And so, that long-awaited, much-anticipated, desperately needed jaunt to Lower Largo in Fife was suddenly facing the eleventh hour axe. After everything that has gone before is it really possible that this can be happening again? If I plan anything it just tempts fate to swiftly and abruptly slam me flat and hard to the ground. Our hopes and aspirations cloud upwards like dust around us. The cruelties of cancer conspired once again to outwit the lifting of Covid restrictions and create a new roadblock to keep us tethered at home or in our local hospital. My health suddenly spiralled out of control.
Award-winning distillery focuses on quality over quantity
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White Heather Blended Scotch Whisky packaging
The packaging for White Heather Blended Scotch Whisky uses ornate floral filigree to reflect the care that goes into crafting this blended malt whisky brand.
Responses by Matt Burns, creative director, Thirst Craft
Background: The White Heather Blended Scotch Whisky brand had been acquired by one of the whisky world’s most esteemed entrepreneurs and master distillers, Billy Walker, from Pernod Ricard. The brand was in circulation from the 1960s through the 1980s, and was traditionally a lower-value blended malt. It was Billy’s desire to revitalize the brand and give it a new purpose as an ultra-premium Blended Malt Whisky that showed that Blended Malts could be just as covetable, if not more so, as Single Malt Scotch Whisky.