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White Heather Blended Scotch Whisky packaging
The packaging for White Heather Blended Scotch Whisky uses ornate floral filigree to reflect the care that goes into crafting this blended malt whisky brand.
Responses by Matt Burns, creative director, Thirst Craft
Background: The White Heather Blended Scotch Whisky brand had been acquired by one of the whisky world’s most esteemed entrepreneurs and master distillers, Billy Walker, from Pernod Ricard. The brand was in circulation from the 1960s through the 1980s, and was traditionally a lower-value blended malt. It was Billy’s desire to revitalize the brand and give it a new purpose as an ultra-premium Blended Malt Whisky that showed that Blended Malts could be just as covetable, if not more so, as Single Malt Scotch Whisky.
In 2017, The GlenAllachie Scotch Whisky distillery, as well as the MacNair’s and White Heather whisky brands, were purchased by Billy Walker, previously of BenRiach Distillers, and co-founders Graham Stevenson and Trisha Savage. Until the acquisition, the distillery was relatively unknown and focused predominantly on producing malt whisky used in blends. Following the creation of The GlenAllachie Distillers Company, its single malt has been built into a global independent whisky brand through a series of single and blended malt releases, each crafted by Master Distiller, Billy Walker. In addition, the distillery has been opened to the public for the first time in its history.