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The Growing Risks of Digital Advertising, and How Brands are Fighting Back

The Growing Risks of Digital Advertising, and How Brands are Fighting Back More than half of U.S. advertising dollars are set to be spent on digital platforms such as Google and Facebook for the first time ever, and as always, malicious actors know where the money is. Free Book Preview Entrepreneur Kids: All About Money Submit your email to get a sneak peek of some of the fun, educational worksheets included in our NEW book for the little entrepreneur in your life. Email Opinions expressed by Entrepreneur contributors are their own. It’s no secret the pandemic that has banished us into the depths of our homes to share the company of our Netflix and our phones, spurring a digital boom. Though advertising suffered a temporary setback due to the initial, lockdown-induced economic shock, more than half of advertising dollars in the U.S.  are set to be spent on digital platforms such as Google and Facebook for the first time ever. And, as always, malicious actors

White Ops gains MRC accreditation for SIVT solutions

| 28 January 2021 Cybersecurity firm White Ops is claiming to have become the first company to be granted Media Rating Council (MRC) accreditation for end-to-end coverage against Sophisticated Invalid Traffic (SIVT) for desktop, mobile web, mobile in-app and connected TV (CTV). White Ops verifies digital interactions, working directly with internet platforms, DSPs and exchanges. With White Ops Advertising Integrity, platforms can tap into pre-bid prevention and post-bid detection capabilities to verify the validity of advertising efforts across  channels. The White Ops bot mitigation platform uses a multi-layered detection methodology to spot and stop  bots and fraud by using technical evidence, continuous adaptation, machine learning and threat intelligence. White Ops says that in most cases it delivers responses to partners in 10 milliseconds or less before a bid is made, saving time and money and ensuring that their advertising inventory can be trusted and fraud-

164 ứng dụng bạn nên gỡ bỏ khỏi điện thoại ngay lập tức

164 ứng dụng bạn nên gỡ bỏ khỏi điện thoại ngay lập tức Chủ Nhật, ngày 24/01/2021 07:10 AM (GMT+7) Mới đây, các nhà nghiên cứu bảo mật tại White Ops đã phát hiện 164 ứng dụng độc hại trên Google Play với hơn 10 triệu lượt tải xuống. Các ứng dụng độc hại này được gọi là “CopyCatz”, đúng như tên gọi, chúng sẽ giả mạo những phần mềm phổ biến trên Google Play để đánh lừa người dùng, sau đó xâm nhập vào điện thoại và bắt đầu hiển thị quảng cáo.

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