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/PRNewswire/ Zoomd Technologies Ltd. (TSXV: ZOMD) (OTC: ZMDTF) and its wholly-owned subsidiary Zoomd Ltd. (collectively, "Zoomd" or the "Company"), the.
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It’s no secret the pandemic that has banished us into the depths of our homes to share the company of our Netflix and our phones, spurring a digital boom. Though advertising suffered a temporary setback due to the initial, lockdown-induced economic shock, more than half of advertising dollars in the U.S. are set to be spent on digital platforms such as Google and Facebook for the first time ever. And, as always, malicious actors
Zoomd releases 2020 State of User Acquisition report, revealing surprises going into the new year
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Zoomd Technologies Ltd. (TSXV:
Zoomd or the
Company ), the marketing tech (MarTech) user-acquisition and engagement platform, announces the release of its State of User Acquisition (UA) 2020
report, in partnership with
App Promotion Summit. The report opened a window into some surprising insights from user acquisition professionals regarding media strategy and looking forward, the effect of COVID-19 on the acquiring new users.
As the pandemic quickly took hold around the world, brand marketers were quickly forced to shift gears and adapt to a changing user landscape, which meant going more digital. With a rise in mobile device use and remote work, marketers whose operations were already fully or partly digital stood to gain and learn a lot. To understand the effects of the COVID-19 pandemic and how marketers managed the dras