The Growing Risks of Digital Advertising, and How Brands are Fighting Back More than half of U.S. advertising dollars are set to be spent on digital platforms such as Google and Facebook for the first time ever, and as always, malicious actors know where the money is. Free Book Preview
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It’s no secret the pandemic that has banished us into the depths of our homes to share the company of our Netflix and our phones, spurring a digital boom. Though advertising suffered a temporary setback due to the initial, lockdown-induced economic shock, more than half of advertising dollars in the U.S. are set to be spent on digital platforms such as Google and Facebook for the first time ever. And, as always, malicious actors
Google Is Threatening to Block Search in Australia if Law Passes Lawmakers in Australia want to force Google, Facebook, and others to pay for news that appears in search results and on their platforms. Free Book Preview:
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Lawmakers in Australia want to force Google, Facebook, and others to pay for news that appears in search results and on their platforms. Now Google has threatened to block Search in Australia if the bill passes.