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The fight against ad fraud is not over, but progress has been made, says Michael Tiffany, president and co-founder of bot detection and cybersecurity company White Ops.
For example, back in the day, around 2012 through 2014, purchasing site traffic was as easy as whipping out a credit card. “You could just buy visitors as if visitors were on tap,” Tiffany says.
The problem was pervasive and it was widely perceived that there’d be no way to truly solve it because of the perverse incentives that were ingrained across the supply chain.
But fast forward to today, and those shady purveyors are mostly gone.
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The market is expected to record a value of around USD 2,200 million by 2028.
The global social media fraud detection market is expected to achieve a CAGR of 18.80% during the forecast period, i.e. 2020-2028.
In the recent past, a significant increase in the number of users on social media platforms have been observed. This has led to a rise in fraudulent activities on these platforms. People with malicious motives try and steal sensitive information or end up providing misleading data to users globally. Social media fraud detection solutions help to save millions of dollars annually by securing the data of individuals and organizations.
/Bot Detection And Mitigation Software Market May See Stellar Growth? Identify Hidden Opportunity Evolving in the Market| Keyplayers- Alibaba, Oracle, Webroot, DataDome Trending
Bot Detection And Mitigation Software Market May See Stellar Growth? Identify Hidden Opportunity Evolving in the Market| Keyplayers- Alibaba, Oracle, Webroot, DataDome
sagarFebruary 5, 2021 18
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