or wherever you listen to podcasts.
The fight against ad fraud is not over, but progress has been made, says Michael Tiffany, president and co-founder of bot detection and cybersecurity company White Ops.
For example, back in the day, around 2012 through 2014, purchasing site traffic was as easy as whipping out a credit card. “You could just buy visitors as if visitors were on tap,” Tiffany says.
The problem was pervasive and it was widely perceived that there’d be no way to truly solve it because of the perverse incentives that were ingrained across the supply chain.
But fast forward to today, and those shady purveyors are mostly gone.