Fake news, fake reviews and fake views
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Online media today comes with battle scars. Users, media platforms and advertisers are feeling like no one is listening to their needs and values. Fake news, fake reviews, and fakes views – who’s to blame for this lack of authenticity?
Did advertisers break the system? That might be the wrong question.
It seems today that in the landscape of media, users, publishers and advertisers are all stakeholders that struggle with the lack of transparency and authenticity between them. Users sit in between media platforms and advertisers. Media platforms sit in between users and advertisers. And, advertisers sit in between users and media platforms.
Plus, HUMAN’s new fraud-busting collaboration
Chris Wood on April 16, 2021 at 10:00 am
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Good morning, Marketers, and today I’m thinking about the investments that marketers make in reaching their customers.
In his thoughtful consideration of the e-book, contributor William Terdoslavich writes that “knowing your target audience is half the challenge before making the pitch.” The other half is executing the pitch or message, and delivering it to your audience in the right package.
Should firms be more worried about firmware cyber-attacks?
By Mary-Ann Russon
image copyrightGetty Images
Computing giant Microsoft recently put out a report claiming that businesses globally are neglecting a key aspect of their cyber-security - the need to protect computers, servers and other devices from firmware attacks.
Its survey of 1,000 cyber-security decision makers at enterprises across multiple industries in the UK, US, Germany, Japan and China has revealed that 80% of firms have experienced at least one firmware attack in the past two years.
Yet only 29% of security budgets have been allocated to protect firmware.
And the computing giant launched a range of extra-secure Windows 10 computers last year that it says will prevent firmware from being tampered with.
Should firms be more worried about firmware cyber-attacks? bbc.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bbc.com Daily Mail and Mail on Sunday newspapers.