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Focus On Advertising | Broadcasters Turn Inward For Automated Sales Solutions

Executives from NBCUniversal Local (Frank Comerford, above), Tegna, Sinclair and Hearst told a TVNewsCheck webinar they’re bedeviled by persistent gaps in the available buying/selling pipeline, which have bogged down the transaction process and added to their expenses. Those woes are leading some broadcasters to bring more of their automated functions in house.

TVN Webinar Dives Deep Into Automating Spot TV Buying And Selling

TVN Webinar Dives Deep Into Automating Spot TV Buying And Selling Executives from Tegna, Sinclair, NBCU stations and Hearst will evaluate the industry’s progress towards automating key elements of the spot TV buying and selling process in a TVNewsCheck Working Lunch webinar on May 19. Register here. By TVN Staff | April 19, 2021 | 5:30 a.m. ET. Broadcasters and technology partners have been working to automate key parts of the spot TV buying and selling process. “Automation & Spot TV,” a TVNewsCheck Working Lunch webinar, will gauge how much progress has been made on that goal on May 19 at 1 p.m. ET. The webinar will feature sales and technology executives from Tegna, Sinclair Broadcasting Group, NBCU Owned Television Stations and Hearst Television. They’ll address how they are doing at automating audience estimates, in-flight reconciliation, and other key tasks. The webinar will also evaluate how the buy-side is doing at automating RFPs, in-flight reconciliation an

NBCU Stations Roll Out Impressions-Based Local Ad Buys

NBCUniversal today announced that its 42 NBC/Telemundo stations and seven regional sports networks are officially moving to 100% impressions-based buying for all local advertising campaigns as of April 1. After the stations announced their move to impressions in September 2019, clients and agencies that were not trading on impressions were granted additional time to transition […]

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