Could sales automation boost local TV against digital giants?
Sales leaders from a half dozen major TV station groups gathered to talk about the challenges they face competing with an increasingly powerful array of digital giants. Key to their strategy is moving to impressions-based selling and creating an automated pipeline connecting media buyers and TV sales reps and cutting down on the busy work that drives up the costs of transactions. Pictured: Frank Comerford, chief revenue officer, and president, commercial operations, NBCU Owned Television Stations.
By tvn-member-1078419 | November 12, 2019 | 11:04 a.m. ET.
Local TV broadcasters have an answer for advertisers looking for more opportunities to invest in brand-safe, premium video: multiplatform campaigns that include spots in linear TV, OTT, online and mobile.
Mike Madigan probe concluded by Illinois House panel without authorization to charge speaker abc7chicago.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from abc7chicago.com Daily Mail and Mail on Sunday newspapers.
Illinois House panel ends probe of powerful Speaker Mike Madigan
By AP NEWS
SPRINGFIELD, Ill. - An Illinois House committee on Monday ended its consideration of a breach of trust claim against House Speaker Michael Madigan, voting down further proceedings that could have led to discipline against the powerful Chicago Democrat.
The committee vote to authorize a charge against Madigan was 3-3, but Democratic control rendered the partisan tie a rejection. House Republican Leader Jim Durkin last summer filed documents seeking a charge of conduct unbecoming a legislator against Madigan after federal prosecutors implicated the longtime leader in a bribery scheme involving ComEd.
NBCUniversal adds more digital, streaming ad options for local businesses Toggle share menu
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NBCUniversal adds more digital, streaming ad options for local businesses Comcast Corp s NBCUniversal on Thursday said it will give local U.S. advertisers access to buy more digital and streaming TV advertising inventory and introduce the ability to target those ads to consumers by their region, as the media company looks to gain more revenue from small to mid-sized businesses.
FILE PHOTO: The Comcast NBC Universal logo is shown on a building in Los Angeles, California, U.S. June 13, 2018. REUTERS/Mike Blake
10 Dec 2020 09:21PM Share this content