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At the recent ad:tech and Amazon Advertising panel, experts from Dyson, Colgate-Palmolive and Wavemaker discussed evolving omni-channel consumer journey and how marketers are meeting their expectations.
These days, the consumer journey has become an interesting mix of online and offline channels. For brands, this implies that the sales funnel is getting much more complicated. An increasing number of consumers have taken to e-commerce marketplaces during the COVID-induced lockdowns.
To unravel this new journey and behaviour patterns, ad:tech and Amazon hosted a panel discussion on the evolving omni-channel consumer journey and how marketers are meeting the expectations of new age consumers.
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Some prominent names moved on to explore newer domains.
24 Dec, 2020 - 08:32 AM IST | By Mansi Sharma
NEW DELHI: Change is the only constant, and 2020 was a year of change. Big ones.On personal and professional fronts, both. Folkspicked up new skills, explored previously untried things, made self-discoveries. The trend reflected in the way people moved across industries, looking for fresh challenges and opportunities – looking for change. The marketing and advertising industry was also no stranger to this. There were a number of movements within agencies, some also chose alternate industries to grow, and many others were promoted to new roles. Here is