In today's era of digital transformation, technology is driving innovation across industries, raising important questions about its impact on the job market.
- "Reaching Lifestyle-relevant Audiences at Scale without Cookies" -
KDDI CORPORATION (referred to as "KDDI" below), Supership Holdings Inc. (referred to as .
Wavemaker India prepare brands for Cookie-less world adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Karuna SharmaMar 5, 2021, 10:42 IST
Some of the challenges that marketers might face in adjusting to the new way of digital advertising
Cookies have come under fire from privacy campaigners for using consumer data for marketing purposes time and again.
On March 03, Google confirmed that it is aiming to make third-party cookies obsolete by 2022.
We speak to digital experts to understand what is the problem with retargeting, some of the challenges that marketers might face in adjusting to the new way of digital advertising and the overall impact on Indian advertising industry. What do digital marketers and us have in common? We both love cookies. They have been thriving on cookies to track their users, improve their experience and target ads to the right audience.