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In-store theatre plays a major role in the new-look Harrods Chocolaterie
Harrods has completed the four-year revamp of its food halls, with the opening this week of its dedicated chocolate hall.
The restoration of the hall is part of a £300m investment in the Knightsbridge store, much of it focused on the food halls.
In-store theatre plays a major role in the new-look Harrods Chocolaterie, which has been designed to reflect the Edwardian style of the original site.
It features chefs making confectionery such as fresh bonbons and filled bars, while the high-end retailer has partnered with Belgian chocolatier Godiva to create a dipping station where customers can select fresh strawberries to dip into Godiva chocolate.
Harrods new Chocolate Hall
A single 50g bar of To’ak’s Guayasamin Art Series chocolate in the new look Chocolate Hall at Harrods will set you back £350. On the gram-per-gram scale, that puts it somewhere between the A5 Kobe beef fillet and Prunier Heritage caviar available in the adjacent Fresh Market Hall. To’ak is reputed to produce the world’s most expensive chocolate and Harrods, of course, has the UK exclusive.
While such big-ticket bars will bring tears to the eyes of connoisseurs whose budgets are closer to Charlie Bucket’s than Veruca Salt’s, let us recall the Harrods’ motto – ‘Omnia Omnibus Ubique’ – all things for all people, everywhere. When the Chocolate Hall reopens to the public this Friday, there really will be something for everybody, from chocolate coins right up to three-year-aged chocolate produced from rare Ecuadorian heirloom cacao (that would be the To’ak).
Annabelle Spranklen
The Hall will also play host to acclaimed confectionery partners from around the world, like Pierre Marcolini, William Curley and To’ak. Made from rare Ecuadorian Nacional cacao beans with an unusual barrel aging process, To’ak is exclusive to Harrods in the UK. Certainly at the higher end of the chocolate price spectrum, just one 50g bar of its Guayasamin Art Series chocolate at Harrods costs the princely sum of £350. Made from just two ingredients, however, (organic cacao and organic cane sugar), and housed in an impressive presentation box by Ecuadorian artist Oswaldo Guayasamin, it really is the best money can buy.