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KFC brings back Finger Lickin Good slogan after short hiatus Details 12 May 2021
KFC is bringing back its Finger Lickin Good slogan after the brand s move to pause advertising of its iconic 64-year-old slogan Finger Lickin Good in August 2020 due to COVID-19.The fried chicken company said then that it felt the slogan did not feel quite right for the year 2020, given the pandemic situation. Catherine Tan-Gillespie, global chief marketing officer at KFC, said its slogan did not quite fit the environment then.
The resurfacing came about with the launch of its UK and Ireland Love you too campaign where a YouTube video showcased customers displaying their love for KFC by dawning KFC related costumes, getting KFC tattooed on their backs and even proposing to their partners in a KFC outlet. The video ends with KFC saying Love you too back to the viewers.
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The Secret Little Agency launches campaign offering a 1-for-1 exchange of any unsatisfactory chicken to customers
KFC Singapore has unveiled its biggest campaign in recent history centred around the promise to serve only chicken that is fresh, juice, tender and finger licking good. Entitled ‘The Colonel’s Guarantee’, the campaign extends to both Original and Hot & Crispy chicken offering a free replacement of chicken that isn’t Finger Licking Good.
‘The Colonel’s Guarantee’ is the stamp of assurance and confidence from the leading fried chicken expert which marks the launch of a refreshed and bolder KFC brand in Singapore.