Tuning in to Singapore s young strategists warc.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from warc.com Daily Mail and Mail on Sunday newspapers.
Creative 118 Add to collection
The Secret Little Agency launches campaign offering a 1-for-1 exchange of any unsatisfactory chicken to customers
KFC Singapore has unveiled its biggest campaign in recent history centred around the promise to serve only chicken that is fresh, juice, tender and finger licking good. Entitled ‘The Colonel’s Guarantee’, the campaign extends to both Original and Hot & Crispy chicken offering a free replacement of chicken that isn’t Finger Licking Good.
‘The Colonel’s Guarantee’ is the stamp of assurance and confidence from the leading fried chicken expert which marks the launch of a refreshed and bolder KFC brand in Singapore.