Colour plays a crucial role in food choice and the leading companies in the field are finding new and better ways to enhance the consumer experience.
“We ‘eat with our eyes’ and if it looks good, we expect it to taste good and do us good,” observes Nathalie Pauleau, global product manager for natural colours at Givaudan.
However, our visual connection with food is subject to change according to wider trends, and Pauleau says this has been especially evident during the pandemic.
“In the current environment consumers are looking for moments of fun and optimism as well as energising experiences and important time out for relaxation, and colours can help connect with these needs,” she explains.
Jackson s Dawn Foods Acquires Polish Fruit Product Supplier JABEX
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Dawn Foods Announces The Acquisition Of JABEX
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By Helen Gilbert2021-03-17T11:59:00+00:00
Source: Dawn Foods
Dawn Foods has appointed a third student ambassador for 2021 as part of its ongoing partnership with University College Birmingham (UCB).
Ross Yates, a final year undergraduate studying Bakery & Patisserie Technology will work the bakery ingredients supplier on projects and campaigns including recipe development, insight blogs, and social media activity.
Yates said he looked up to chefs including Nigella Lawson and bakery YouTuber Cupcake Jemma, and enjoyed shows including
Great British Bake Off.
“These inspirational bakers led me to learning how to bake in the kitchen at home and get my family involved too. I am autistic so having everyone baking at home really encouraged my passion,” he added.