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New MessageGears Research Reveals Marketers Are Confused About CDPs
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Opinion: Be everywhere your customers are: 3 keys to retail
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Customer Data Platform Industry Accelerated During Pandemic: CDP Institute Report
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PHOTO:
Willis Lam
Salesforce has announced new innovations across Digital 360, the platform which delivers technology, services and learning to create connected, personalized experiences across marketing, commerce and more. This enables companies to go digital and deliver marketing, commerce and digital experiences. Salesforce debuted these new technologies and more at the Connections opening keynote on June 2nd.
New technologies from Salesforce combine data and digital to bring together marketing, commerce, sales and service in a way that centers digital strategy.
âBeing digital first and customer-centric has never been more important,â said David Schmaier, President and Chief Product Officer, Salesforce in a press statement. âWith Digital 360, companies have the full power of Salesforce to go digital faster, build a single view of their customers, and drive growth.â
PHOTO:
Mohamed Nohassi | unsplash
As customer data platforms (CDPs) evolve from technical, database-focused solutions to data-fueled customer experience enablement platforms, vendors have increasingly focussed their messaging on CDP-enabled outcomes: seamless omni-channel brand experiences, higher retention rates, better ROI. One prominent message has been around the ease of use for marketers â the primary users of a CDP. âA CDP should enable near-100% independence from IT by allowing business teams to perform tasks that previously required IT, such as advanced segmentation, attribute creation, predictive model usage and data activation,â said James Meyers, head of martech strategy at ActionIQ, a CDP vendor that has been stressing the importance of a marketer-friendly UI to enable more independence.