Total Outdoor Media rolls out Koori Country nameplate initiative
June 29, 2021 10:15
Out-of-home media agency Total Outdoor Media has announced the rollout of the Koori Country Nameplate initiative.
The announcement:
Out Of Home (OOH) advertising company Total Outdoor Media has announced the roll-out of a landmark Koori Country Nameplate initiative, whereby each of TOM’s large-format billboards will name and pay respects to First Nations People and the original Indigenous country in which each billboard sits.
As part of the initiative, which will become a permanent fixture on all TOM inventory from this week, each billboard will carry with it a nameplate depicting the corresponding country name of the traditional owners of the land.
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