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A deep-dive into the future of subscription gaming. Updated on 18 February 2021
Video game subscriptions are all the rage. Or, maybe that s not quite right. It
looks like video game subscriptions
will be all the rage, in the
not too distant future,
if things carry on in the direction they re going right now. Right now, of course, people are getting their games in more or less the same ways they always have - buying them outright, or downloading them as initially free-to-play - but right now, too, the biggest tech companies around are toying with their own, subscription-based alternatives. Google has Stadia Pro, Amazon is rolling out Luna (alongside Prime Gaming, formerly Twitch Prime), Apple has Apple Arcade, and more internally to the industry itself there are plenty more, from EA Play and Ubisoft+ to PlayStation Now and, sitting atop the monthly payment pyramid above all, Xbox Game Pass.
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In light of Embracer s acquisition of Borderlands creator Gearbox, just part of a multi-company purchase announcement, I thought I d look at an issue that I presume a lot of readers have been thinking about recently. Possibly while wearing money hats.
Why are some companies in the game biz from Embracer Group to Keywords to EG7 and beyond going on studio buying sprees right now? (I did make a joke late last year after Embracer bought 12 game studios and a PR firm recently: Scoop: Embracer Group planning to change its name to Katamari Entertainment. )
Should we be worried about it, why is it happening, and what are the larger financial underpinnings?