In light of Embracer s acquisition of Borderlands creator Gearbox, just part of a multi-company purchase announcement, I thought I d look at an issue that I presume a lot of readers have been thinking about recently. Possibly while wearing money hats.
Why are some companies in the game biz from Embracer Group to Keywords to EG7 and beyond going on studio buying sprees right now? (I did make a joke late last year after Embracer bought 12 game studios and a PR firm recently: Scoop: Embracer Group planning to change its name to Katamari Entertainment. )
Should we be worried about it, why is it happening, and what are the larger financial underpinnings?
Opinion: Game company acquisitions & the growth stock bubble by Simon Carless on 12/17/20 06:54:00 pm The following blog post, unless otherwise noted, was written by a member of Gamasutras community. The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.
[The GameDiscoverCo game discovery newsletter is written by ‘how people find your game’ expert & GameDiscoverCo founder Simon Carless, and is a regular look at how people discover and buy video games in the 2020s.]
For the final GameDiscoverCo free newsletter of this week, we wanted to bust out a spicy opinion piece that’s perhaps not as granular as ‘what new feature did Steam launch?’ But it’s just as relevant for the future of how games are bought, discovered, and played.