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Campaign ads of the Week: Maltesers, motherhood and menopause
Campaign rounds up the top ads of this week.
by Emmet McGonagle
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How Bodyform is bringing the ‘gender pain gap’ to life with new language for women Bodyform has already explored the unseen, unspoken, unknown stories of periods, vulvas and wombs through its ‘Womb Stories’ work. Now, the brand is back at it again with another taboo-busting campaign. Today we talk to the creative women behind ‘Pain Stories’, which highlights the ‘gender pain gap’ and supports earlier diagnosis for the relatively known condition of endometriosis.
Having banished blue liquid in favour of bright red menstrual blood and covered off everything from IVF to nipple hairs with its more recent ‘Womb Stories’ campaign – which revealed the physical experiences of women everywhere – Bodyform is back to bust more taboos with ‘Pain Stories’.
Essity, creator of Libresse, Bodyform, Nana, Nuvenia, Nosotras and Saba, has launched its latest taboo busting activation, #Painstories, exploring the true extent of the pain women endure and inviting them to share their stories.