Bodyform reveals #PainStories to break silence around endometriosis and women’s pain
The campaign follows #WombStories and supports earlier diagnosis of endometriosis.
by Brittaney Kiefer
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AMV BBDO and Ketchum’s latest activations for the feminine health brand, the Pain Dictionary and Pain Museum, highlight the reality of endometriosis and support earlier diagnosis
Essity, creator of Libresse, Bodyform, Nana, Nuvenia, Nosotras and Saba, launches its latest taboo-busting activation, #painstories, exploring the true extent of the pain women endure and inviting them to share their stories. #Painstories has been created to tackle the gender pain gap one story at a time and offer a new way to express and articulate pain, with a focus on endometriosis, via a newly launched Pain Dictionary. The launch will also see the world’s first Pain Museum created to educate and engage society on the extent to which this pain is overlooked, underfunded and often ignored. It shows how working together we can help close the gender pain gap once and for all.