Mark C O’Flaherty, The New York Times
Published: 25 May 2021 12:35 PM BdST
Updated: 25 May 2021 12:35 PM BdST In an undated image provided via Puma, Puma Mirage sneakers. In the age of the infinite scroll and the era of sneaker culture, where the competition to make the hottest, rarest, most wanted kick is more intense than ever, the shoe that clashes shades with the most force stops traffic at least of the online kind. (via Puma via The New York Times) In an undated image provided via Nike, Nike’s Foamposite Volt sneaker. In the age of the infinite scroll and the era of sneaker culture, where the competition to make the hottest, rarest, most wanted kick is more intense than ever, the shoe that clashes shades with the most force stops traffic at least of the online kind. (via Nike via The New York Times)
The Secret Psychology of Sneaker Colors
You think they randomly choose those glaring shades of Nike, Adidas and New Balance? Think again.
The Nike x Sacai VaporWaffle in all its color clashing glory.Credit.via Nike
By Mark C. O’Flaherty
May 24, 2021, 5:00 a.m. ET
Aqua blue, acid lime and grape purple. Electric orange interspersed with neon pink. Gray suede and cheetah print mixed with white and gold. These are not descriptions of a minimalist’s worst nightmare, but rather new color combinations from Adidas, Reebok and New Balance. And they are jarring by design.
In the age of the infinite scroll and the era of sneaker culture, where the competition to make the hottest, rarest, most wanted kick is more intense than ever, the shoe that clashes shades with the most force stops traffic at least of the online kind. As a result, athletic shoe companies are increasingly becoming fluent aficionados of that old art: color theory.
The
Air Jordan 1 High “Do The Right Thing” in White/Varsity Red released in July 2009 alongside a White/Sea Green pair in celebration of the 20th Anniversary of Spike Lee’s “Do The Right Thing” film.
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This celebrated Air Jordan 1 features a White pebbled leather upper with perforations on the toe box and retro-styled Varsity Red accents on the Swoosh, laces, tongue label, Wings branding on the ankle, Jumpman heels and collar – which was originally previewed with colorful graphics on the sample pair.
Take a closer look below, and you can still find the
Air Jordan 1 High “Do The Right Thing” available on resell sites like eBay.
Nike s Air Jordan 1 Bred Receives a Patent Leather Finish highsnobiety.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from highsnobiety.com Daily Mail and Mail on Sunday newspapers.
The best walking and running shoes, according to the experts TODAY 2/24/2021 Locke Hughes
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