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CRA targets SMEs in We re All Ears campaign via Eardrum

July 9, 2021 9:10 Commercial Radio Australia (CRA)’s latest brand campaign is aimed at small and medium-sized enterprises (SMEs), sending a message about the effectiveness of radio advertising. The next phase of CRA’s Radio Alive messaging comes through a series of audio ads which inform small and medium business owners about the role radio can play in driving customers to their stores and online offerings. CRA chief executive officer, Joan Warner, said the campaign highlights that radio drives consumer action both inside and outside of lockdowns. “Direct advertisers are an important part of the client base for both metro and regional radio operators.  We want SMEs to know that now is a great time to act to get marketing campaigns and ad bookings in place as a new financial year starts.

CRA tells business owners more people are listening to radio than ever before in new advertising push

The Australian radio industry is pushing its advertising prowess, with a new campaign targeting small business owners. The ‘We’re All Ears’ campaign, by Commercial Radio Australia (CRA), stresses the effectiveness of the medium, with voiceovers purporting to be consumers appealing to SMEs to get on board. Th campaign says consumers “want to hear from” small business owners, to know everything from when a store’s shoes are on sale to how they can refinance their mortgage. According tp the campaign, “there’s more of us listening to radio than ever before”, and brands – big or small – should be talking to them.

CRA to represent Aussie radio in global working group on Android Automotive

CRA to represent Aussie radio in global working group on Android Automotive
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